Flyers are one of the possible types of delivery of your marketing message to a potential client. With a certain approach can be quite successful. This method of advertising is used when your target audience does not use the Internet and / or the promotion takes place near your outlet or store.
The task of the flyer can be to attract a potential customer to your store, call, register on the site and so on. It is not bad to use promotional codes on flyers for efficiency. Thus, you can divide the print run, for example, into 10 different promotional codes and distribute your leaflets, at different points of the crowd tracking the effectiveness of a particular point of distribution. You can also create different content offers and track the effectiveness of a particular promotional offer.
I saw one company handing out flyers at a discount of $ 10, they were made in the form of $ 10 printed on the one hand, and on the other hand an advertising offer. Quite an interesting way, even if a potential client does not make a target action, he will certainly tell his friends about it and show your advertising, as it was with me.