Now we can distinguish 4 categories of customers in the B2C market and the B2B market. To each group of customers, you need to include a specific unique offer. Use this knowledge in your marketing message and you will be able to earn more and get loyal customers as well as raise the response to your advertising messages.
Low price
These customers usually look for the lowest price. This is the economy segment of the market. Usually they are looking for the best price offer, despite the quality. You must create an offer for them. Make it as cheap as possible for you. If you have a product in a warehouse outside the city, you can sell such customers the goods by pickup from the warehouse at a lower price. You can also reduce the warranty or reduce the service life.
Price-quality
Most of the clients are in this category. They are looking for acceptable service, privileges, quality and other parameters they need. And they want the price corresponding to quality of goods or service.
Urgent clients
Customers who need to solve an urgent problem by purchasing your service or product. They are willing to pay is sometimes several times. If an individual approach to this client and to make suitable marketing message can make good on this and get a happy customer.
Premium
These customers buy the most expensive things. For a low or average price they will not buy. Such customers are well acted first-class service, speed of service, individual approach, premium packaging and of course the premium product or service.
