Your customers can send marketing messages to their friends and acquaintances. This is the so-called affiliate marketing. Satisfied with your products or services, they can tell your special offer to their friends and acquaintances.
Well there are proposals in which the winner and the one who spoke and the one who spoke. In such cases, both your client and your potential client will be satisfied. Line up your offer so that both sides win. For example, it can be a discount of 5% for a new potential customer and a bonus from the sale of 5% for the one who told about this offer. Or use other mechanics that may interest your audience.
This can help you special invitation flyers with promotional codes passed from hand to hand or promo codes sent to an email or a system of affiliate links, if we talk about Internet marketing.
Using this method of delivery of a marketing message, you get a warm and hot new audience that treats you loyally. Your task is to serve these customers perfectly to get even more recommendations.