Books and mini-books are a great source of bringing your advertising messages to your potential customers. It can be both e-books and printed version. The book can talk about a particular problem and how to solve it. Your advertising message can be embedded in the book itself. For example, it may be a call to go to the site, register and get a special gift or discount or take part in the drawing.
You can distribute books using partners, forums, online stores and other Internet platforms. It all depends on the purpose of distribution of the book. If it is an e-book, a copy of which costs you free of charge, you can sell it on partner sites for little money, and 100% of the amount of the sale of the book can take the partner. This option is beneficial to you if you find a large partner who has a lot of traffic and your task is to attract traffic to your site and further direct potential customers to the sales funnel.
I will tell you one interesting method of promoting the book, which I know. One author wrote a book and one copy was encrusted with diamonds and sold this book for $ 1000000. The media quickly spread the news about the scandal. Most readers couldn't afford to buy a million-dollar book, but they bought a regular one for $ 20. This story may be inaccurate, but roughly it was like this. Thus, the author received a huge PR and free of charge. And if he also placed his special offer inside the book…