Billboards are a type of delivery of a marketing message to a potential client. As a rule, it is profitable for marketing agencies to sell you advertising spaces for a long time, and they will tell you that in order to learn about you, advertising on the Billboard should hang for 3-6 months or more. In fact, this is not so.
If you do not have a big business like Coca Cola, image advertising on billboards does not carry any value for you. Your proposal should be made with a specific proposal to a potential client. It is not bad to test each Billboard separately using different phone numbers, for example, to track the number of calls from a particular Billboard.
Be sure to highlight the phone number in large print on the Billboard. Very often you can see good advertising, but the phone is almost not visible on advertising. If the Billboard is located near the highway, drivers will not be able to read the phone.
