In general, we like coins with large user base, proven product, and a well-known team. It’s all basic stuff. Nothing fancy.
User Base
Show us you have a large user base, with multiple easily verifiable sources such as Alexa, Twitter, Reddit, Telegram, etc.
Product
You should have a working product or at least a prototype. Something we can download and play with. It needs to work and be impressive.
Code
If your project is not open-source, you better have a product with a constant stream of new features and releases. If your project is open-source, we like to see an active GitHub repo.
Team
When it comes to the team, we care about history more than ability. Afterall, anyone can claim they know C++, but not that many can say they worked on bitcoind as part of the core team and have the commit history to back it up. The later gets priority.
Notice “brilliant concept” is not on the list. We don’t care about it. Concepts are cheap. We try to avoid “air coins” like a plague.
There are a few more things we don’t like.
We don’t like big ICOs.
We don’t like teams that hype too much. There is a fine line between aggressive marketing and hyping. We want to see teams hunkering down, working hard and delivering value; not teams who do great marketing to put on a show, but gets no development work done. The later one will just create a spike in price (not value) and eventually go back down to zero; the former one will create lasting value.
We don’t like teams that can’t keep their promises. If you make a promise, you keep it. Don’t “adjust” your roadmap too often.
We forbid the following:
We do not accept teams who publicly speculate on price or make predictions or forecasts on their token’s price.
We do not accept teams using the Binance name for their gains without our consent. These include guys who say they “will list on, targets to be on, is a partner of” Binance without our explicit consent, in the hope to boost their credibility and coin price.
If you are promoting Binance, then we appreciate it. But if we get a lot of questions from people confused if Binance agreed to list your coin already, it will significantly decrease your chances or delay your listing.
We do not allow teams disclosing they will get listed on Binance until their coin starts trading. If this info leaks out, we will put the listing on hold, possibly indefinitely.
Going forward, we won't tell core teams when we will list their coin. So if someone makes a claim they will get listed on Binance, you can be sure it is fake.
Fees
Feel free to propose a fee you are comfortable to pay, in BNB, of course. High fee does not guarantee listing, but it may increase your review priority. If you don't want to pay a listing fee, simply put 0. Free market will determine the rest.
There are a few other factors that will help with the listing process.
If you plan to do airdrops or other promotional activities, please let us know in as much detail as possible, down to the exact number of coins you are giving away, etc. These will increase your chances and priority of listing. It should be detailed enough so that we can say "yes, let's do it" and not "ok, let's discuss some of the missing details".
If you accepted BNB during your ICO, or otherwise incorporated BNB into your eco-system, and therefore increased its utility value, we certainly appreciate that too.
