BASIC ATTENTION (BAT)
Advertising Concept
By the creator of Javascript language and co-founder of Mozilla Brendan Eich.
ICO Completed on May 31, 2017
Advertising Disruption:
Up to 50% of mobile data is for advertising.
This shortens the battery life of the device and increases the charging times considerably
Unsafe private data is routinely diverted by hackers.
(+ 132% of wannacry / ransom-ware attacks in 1 year)
Basic Attention is intended to improve the effectiveness of digital advertising by creating a new unit of exchange between publishers, advertisers (advertisers), and users.
On the Basic Platform Attention private data is secure on the blockchain.
Advertisers are able to get anonymous, reliable marketing data which leads them to better targeted advertisements.
Publishers receive money from advertisers to host ads
They can also pay users to share their content.
Users can be rewarded for having seen advertisements, paying for access to content, making a donation to a publisher.