Introduction
Trust is one of the most important aspects of doing business. Brands work hard to build the high level of trust with their audience. Trust leads to loyalty. A user is loyal to his trusted brand. The brands try to meet expectations. Brands always try to keep their users loyal through various ways and means. Sometimes, it awards them loyalty rewards for their unbreakable trust. There are many ways a brand can lose its identity and trust in the market. The leading position of the brand in the market can change within a few seconds. When brands fail to deliver quality, it loses trust among its users.
There are other ways in which a brand can lose its market share such as when some other company copies its product. The duplicate product is fake, counterfeit, low in quality, and destroys brand image in the market. Brands face similar situations on a regular basis, where an unknown company tries to sell a duplicate product of famous brands. According to a joint report by OECD and EUIPO, nearly half a trillion dollar is lost per year due to counterfeit and pirated goods. And, that is around 2.5% of total Global Imports.
The Most affected regions are the USA and European Nations. The surprising fact of the report is that this figure is increasing each year. The lack of authentic product verification and tracking system creates a complex problem. It is a menace for everyone involved in the trading cycle. The ecommerce store, The Physical store, the buyers, the manufacturers, and the sellers, everyone is losing their money.
There is a need for a decentralized platform, which creates an easy solution for product verification and tracking. This platform will be based on latest technology to bridge the mistrust between a buyer and a seller.
Solution Offered
Devery presents us with a decentralized verification platform based on open source protocol. It will provide Marking and track services over an Ethereum Network. It allows anyone to generate a unique signature for a particular product and track its contextual information over the Ethereum network. It helps manufacturers, marketers, sellers, and buyers to identify the quality and authenticity of each product sold online.
A token named entry verification engine is used to generate the unique Signature. The open source protocol allows the developer to create various kind of verification applications. It is a revolutionary protocol which allows anyone to develop products without having to go deep in the Blockchain technology. This service can be integrated with any third party product, ecommerce store, clothing and apparel industry, technological goods etc. This is the base layer of Devery ecosystem which can be used to build many applications for different kinds of industries.
Applications & ICO Information
The Devery protocol can be used for a variety of purposes such digital signing, digital verification of online courses and certificates, digital verification of the products on the online e-commerce store etc. Its applications are huge given the potential of such an application in today's Digital world.
They are launching an ICO campaign for further research and development of their protocol. Their pre-ICO starts on 10th December 2017 and Crowd sale will begin on 21 January 2018. They are planning to raise $10,000,000 USD. A total of 60,000,000 EVE tokens will be up for sale. They have a team of experienced software engineers, Blockchain specialists, Investors, and lawyers.
They have developed an innovate protocol, which has the potential to save billions of dollars of the global economy. We should play our respective roles in the creation of an application which does not break our trust.
For more information Visit:
Website : https://devery.io/
Whitepaper : https://devery.io/whitepaper/Devery_Whitepaper_rev5.pdf
Authored By: Etheran (Btalk name)
