I’m interested to look back at the effectiveness of my own tweets in 
On the day I published two tweets and I engaged with likes, retweets and comments - something that I will continue to do to perpetuate the campaign, after all the community produced some amazing content and collateral in Marly's competition.
I’m looking here at the effectiveness of these two tweets:
I created an image and when with a slogan /call to action: and embedded a you tube hyperlink int eh tweet. This led importantly to 6 retweets.
Impressions: 1,232
Retweets: 6
Engagements: 56
I wanted to shine the light on @AshTv’s video directly, an image came up on the desktop version of Twitter but NOT on the mobile app. This tweet didn’t have a slogan and had different #tags – all in all this led to just one retweet and less engagements.
Impressions: 731
Retweets: 1
Engagements: 18
You can see how important VISUALS are to a campaign!
