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I was watching the Formula One race today and what became fairly obvious was the crypto.com sponsorship deal that was signed last week was in full operation. The crypto.com name was blasted all over the course and is now a major sponsor and partner. A decade ago the worry when all the tobacco advertising disappeared was who was going to step in and replace the void. Today we see the likes of Tezos and crypto.com being the first to climb aboard but surely others are not far behind as crypto is becoming more acceptable. I think that is the key here as even as short as 18 months or even 12 months ago it would have been frowned upon.
Another prime example is the token STMX who signed a 3 year deal with the NBA’s Portland Trail Blazers last week. I have never heard of them, but it is a platform where you can earn STMX tokens by shopping at over 750 stores. These are crypto currencies that are getting a brand name and will most likely be iconic like any other house hold brands we already know and recognize just by a symbol or a shape.
Yet another one when last week FTX announced their sponsorship deal with MLB which will allow then to feature their logo on the MLB umpires uniform. These are the early birds getting in as I expect others are thinking the same thing right now. Getting your name out there into key sports that the masses watch is only going to benefit long term. Crypto currencies or alt coins are not going to hang around and expect a flurry of new deals being signed before the next seasons kick off.
Another announcement also last week was the Dutch football team AZ Alkmaar was going to pay it's players in Bitcoin. The club is being sponsored by Bitcoin Meester and has agreed to invest in Bitcoin and keep it on their books.
There are so many announcements happening all at the same time and things are changing rapidly. I think this is another case that highlights to us how early we all are and many of us have been involved in crypto for a few years already. It is looking like everyone is embracing crypto and it is about to take off in a big way which we already kind of knew it would. personally I thought it was still years off due to all the FUD and delay tactics but this is in your face stuff we are seeing happening and there is no holding back anymore.
