Mass adoption from the 'everyday' user. Lets face it at the moment the majority on here are crypto geeks or have some interest in blockchain. Or are from poor countries where the meager rewards here really make a difference.

Hive and blogging takes time and people expect it to be just like Facebook etc which it isnt.

Maybe we need to make more of a push for shorter format which people are used to, and also the social side where it is easier to connect with real world friends rather than just making new mates here.