In today's digital world, data has become everything and in effect, this has brought us into the knowledge economy.
Corporations and individuals alike now appreciate the value of data. Data is now so valuable that companies can pay the big bucks to have access to the high analyzed and specialized data which will aid them in their decisions making. This means that data has been monetized in our world today, for the great benefit of organizations and corporations.
However, the data which are harvested by big companies and which they pay big bucks for is gotten at the expense of individuals.
Internet companies like Google and Facebook and have been able to emerge as mega-corporations by building their business around the data which they generate from the activities of the individuals who use their platforms.
The problem, however, is that the individual users whose data are traded for the big money do not in any way benefit from the profit which is generated through their activities.
With the level of development which has been achieved in technology in the world today, there is now the need to change this paradigm. Individuals should be able to benefit in monetary terms from the data which they create.
This has now become important when you look at the global value of the data market where a single individual is estimated to create over $2,000 (U.S. dollar) in value annually.
The solution to the problem would be a platform where the individual would have the ability to personally monetize his or her data by placing on it the value which he or she considers appropriate.
The Datum Network Data Marketplace
In order to provide a platform where the individual can monetize their data, the Datum network data marketplace was created.
Datum is a decentralized data marketplace based on the blockchain technology for storing, buying, and selling of secured data.
The platform is going to function as an Open Source free to use platform which is going to benefit users, data consumers, and stakeholders in the data ecosystem.
Transparency in transactions would be achieved on the platform through the use of smart contracts.
Datum Token Crowdsale
Datum has developed a utility token for the buying and selling of data on the platform known as DAT.
The Datum DAT Token has a maximum token supply of 3,000,000,000.
The Datum token crowdsale period started on the 29th October 2017 by 13:00 UTC and ended on 29th November by 13:00 UTC, lasting one month.
The accepted currency for the DAT Token crowdsale was Ethereum (ETH) at a price of 25,000 DAT per 1 ETH.
The Datum Team
The Datum team is made up of experienced professionals who have gathered years of experience building and managing data systems.
The team members include its co-founders Roger Haenni who is the CEO and a serial entrepreneur with 17 years of experience, Gebhard Scherrer who is in charge of operations, and VC Tran who is in charge of marketing among other team members.
Conclusion
It is time for a decentralized marketplace for individuals and data creators to benefit from their data and not put the data and its benefits in the hands of corporations who enjoy all the benefits and this is what the Datum platform is seeking to achieve using the blockchain technology. website whitepaper telegram twitter facebook
Author - Coltpython
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