It's Market Friday, and we're always excited to share our market experiences. Today, I'm taking you through the streets of Abuakwa where marketers do business on the streets with the aim of making goods directly available to their customers. Marketers are constantly experimenting with new ways to make goods and services more accessible to customers. In Ghana, street marketing assists marketers in bringing goods and services directly to customers.
Abuakwa is a big town with a large market where locals buy and sell their goods. Many establishments have been rented out to marketers, and the market is already overflowing. Several marketers have stationed themselves on the street leading to the market to conduct business because they do not have a spot within the main market.
If you are new to Abuakwa, you will never know which street leads to the main market because all the streets leading to the market have become congested, making it difficult to even see that there are other vendors within.
Although the authorities attempted numerous times to move people from the street to the main market, none of them succeeded. One of the main roads connecting the Ashanti and Bono region of Ghana passes through Abuakwa town. As a result, the town has become extremely busy, making it an ideal location for many marketers.
On the street market, you'll discover a wide range of marketers selling clothing, groceries, household appliances, and other goods. People prefer buying on the street because they can haggle for lower pricing. Due to competition, street marketers take advantage of individuals who are passing through on their route to the main market by offering lower pricing.
As I walked through the market, I met a close friend of mine who also sells mobile phones and accessories on the street. Kwame enjoys doing business on the street, I got one the android data cable for ¢5 cedis. Although this was a short visit, it provided an opportunity to learn about how individuals conduct their businesses. With Market Friday with 