More and more products use VR / AR / MR technology simultaneously: medical devices simulate and conduct operations, military programs recreate the conditions for training, applications for architects help to design and display buildings in a real environment. The developers noticed this trend and decided to use one term for VR / AR / MR : XR — Extended Reality. XR combines real and virtual realities: Augmented Reality (AR), Augmented Virtuality (AV), Virtual Reality (VR), and others. Augmented reality is a spectrum of phenomena and developments from “full real” to “full virtual”.
These new environments are inherently exciting, which means that traditional digital advertising methods, such as pop-up ads, banners, video etc. simply don’t work as before. Advertising in XR should evolve into natural branded objects that easily interact with the user’s VR environment.
It is expected that Extended Reality will bring more than $ 200 billion in revenue in 2022, creating one of the most significant transformations in the world economy over the century.
What is Trivver?
Trivver is a complicated blockchain platform aimed to provide the global XR advertising market for the commercialization and symbolization of extended reality technologies on smart devices. The platform will include publishers, agencies, brands and consumers of XR technologies. Trivver ad exchange offers branded content for target audiences in an extended reality environment, effectively integrating 3D models of Branded Smart Objects.
Developers of XR content and advertisers will be able to create, index and monetize the advertising content in a new format. As XR develops really rapidly, Trivver developers hope to take advantage of the opportunity and become a part of the growing market share. Their goal will be to develop advanced technologies for use in the XR advertising world and, therefore, in the marketing industry change.
How it works?
By connecting to the Trivver platform, advertising organizations will be able to create their own campaigns. They need to choose:
Everything else Trivver will do on its own. Advertising will be shown to the user when appropriate. For example, when the user virtually travels through the kitchen, he will familiarize himself with the advertisement of new home appliances.
Smart objects are the main innovation of the Trivver project. A smart object is used in XR technologies to provide the user with the information he needs. In the presentation video of Trivver, an example is given with a Bluetooth-column, which, when used by a human, transmits data about itself and about surrounding objects.
Smart objects in Trivver can be of two types:
The creators of Trivver have created a library of universal smart objects. Anyone can use it. Also it has the Trivver 3D Asset Editor application, where you can create your Brand Smart Object in five minutes. Such an object can, for example, show the user information about the company that issued it or display an advertisement.
Token Sale: 15.06–15.09
Website: https://www.trivver.com/
Whitepaper: https://www.trivver.com/docs/Trivver_Whitepaper.pdf
Telegram: https://t.me/trivvertokensale
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4403067.0
