Since the advent of computer technology, a whole lot of innovation has been experienced in the electronic industry. The world has evolved from the days of written information and is now embracing digital technology with ease.
Advertising has remained a way of displaying marketable products to potential customers who can be able to gain more relevant information about certain products before procuring them. The advertising industry has employed a whole lot of means in making sure that the marketable information from their clients reaches the final targeted audience. Popular brands all over the globe have employed digitalization as a means of marketing their products. Most of them use TV adverts, digital bill boards, radio adverts and so many others.
ADVERTISING CHALLENGES
Even with the relative success of advertising, the industry has faced lots of challenges in the process of getting marketable information to their targeted audience. Issues concerning fraud, annoying pop ads on certain websites, illegal derailment of websites, disordered way of display, illegal display, ad blocks and others have caused some setbacks in the industry. Individuals continue to crave innovative digital ways of advertising that beats the old ways which are considered out of touch with the 21st century. This is what TRIVVER aims to bring to the table through its new technology of advertising known as Extended Reality(XR). So let’s quickly take look at the TRIVVER package, shall we?
TRIVVER is an extensive XR digital advertising that was built on an avalanche of new sophisticated and patented technology that is aimed towards driving the commercialization, monetization and adoption of extended reality technologies across smart devices, companies and corporations around the globe. TRIVVER choose to use the already popular XR technology that is becoming popular among digital technology users. TRIVVER achieves this through its use of Smart Branded Objects that is aimed to creating a unique advertising experience that is devoid of malpractice or loopholes and provide the best display experience to targeted audience in real time.
It is important that before we advance further, that we should take a look at how TRIVVER wishes to achieve this aim. Let’s take a look at some abstract terms.
Augumented Reality(AR):
This is the type of technology that enhances real experiences with digital overlays of objects and information. This is more of an environment that combines reality with digitalized animated objects and data. This is the kind of experience that smart phones, digital audio interfaces has to offer.
Virtual Reality (VR):
In this type of technology, the user finds himself in a completely superficial, supercomputer operated environment. This removes the user from reality and puts him in a virtual realm while still being physically present in the real world including full video and audio integration. The user can also choose an option of sensors in strategic locations on the body to have a full real experience of the VR world. This type of technology is used by gaming companies like X-Box to create and enhance user experience.
Mixed Reality(MR): This comprises of a fusion of both the AR and VR technological components with an addition of 3D technology to create a simulation of all technologies combined.
Extended Reality (XR):
This is a combination of the above mentioned Realities to create a digital overlay of objects and information to enhance user experience and projection assimilation. This is a new cutting edge digital technology that gives a much better feeling than the average user of X-Box gaming technology and Virtual Environment Experience which offers the same technology. This new XR experience is not just for advertisers alone but also publishers, gaming companies, brands and finally the consumers that use them. The production of extended reality was born out of the need for users to have a much better viewing interphase than usual surface like smart devices, televisions and digital boards. People are curious to be able to know what it feels like to feel and live in those digital worlds. Just imagine what it will feel like to do a video call to someone in London, United Kingdom from the comfort of your living room in Lagos, Nigeria and feel as if you’re with them in London. That’s what XR aims to achieve for average users.
TRIVVER aims to use this new XR technology to properly innovate the digital advertising industry for a full blown and better user experience. XR technology is a quickly advancing technology in the global world and is expected to gather lots of individual users and lots of revenue by the year 2021 in the tune of $215billion. Gaming industries, animation movie industries and large brands are already embracing the technology for better viewing experience of consumers. TRIVVER XR advertising platform aims at integrating the seemingly popular XR technology with digital advertising and target audience using their Smart Object Technology. TRIVVER is also armed with XR advertising kit which helps their users in navigating their way through exchange of targeted ads. This provides a much better user engagement using their patented Smart Object Technology.
MONETIZATION OF XR TECHNOLOGY
TRIVVER operates the monetisation of the entire XR medium. provides the bridge between brand and ad publisher to provide an innovative and effective advertising experience that transcends with the local targeted environment and audience of XR users. Now let’s take a look at TRIVVER's Smart Object Technology and it’s relevance to their goals.
TRIVVER SOT provides XR advertising in 3D Smart Objects which are created to deliver digital information and data to targeted audience about the objects involved. In most cases, the Smart Objects bears the branding of the specified company in question. TRIVVER Smart Objects comes with a unique autoscale display ability which enables it to fit into any XR environment interface of varying ranges. This dynamic adjustment solves a very important problem in animation world. This is one major advantage it has over 2D which has a static mode of ads having to fit into a particular range and hence, slows down the whole process. TRIVVER SOT is of two types namely; Generic Smart Objects(GSOs) and Branded Smart Objects(BSOs).
Generic Smart Objects:
This is a 3D asset editor that combines the autoscaling and data transmission ability to deliver in-content messages armed with specific information about the object including specifications and nature of the objects aimed to engage prospective users of the objects. This is the first foundation of TRIVVER SOT.
Branded Smart Objects:
This completes the SOT experience because it comprises Smart Objects with the brand name of the company attached to it not excepting data, social media information, offers and care packages. TRIVVER is of a huge opinion that Smart Object Technology is the next cutting edge technology in digital advertising due to its real life relatable experience and communication with its users. It beats plain targeted advertising because it gives that home touch experience to its users. This is what makes TRIVVER to stand out.
In order to increase and enhance the XR advertising experience and also attract more users on the TRIVVER advertising platform, TRIVVER has created a catalogue of Smart Objects for XR developers to take advantage of. This catalogue contains thousands of GSOs which is available for XR developers on their platform. This is to TRIVVER users, what Play store is to Android phone users. On this catalogue, several objects are found which are normally available in real life. It is also armed with a 3D uploader that allows users to turn their own generic assets into Generic Smart Objects(GSOs).
CONCLUSION
TRIVVER aims at painting a new era in the advertising industry.The TRIVVER innovative would no doubt utilize the new XR technology to propel the digital advertising industry. This would enhance user experience and also boost the economy of the industry through the monetized technology.
