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By https://bitcointalk.org/index.php?action=profile;u=2230830

The PDATA token sale is now open. These tokens might be the future of personal data sale and they will be used on Opiria, an application that is shifting to the blockchain to expand its abilities. Opiria offers its corporate clients access to people's opinions about their products through surveys. The existing Opiria app is built on a used-up idea that has been around for a long time. There should be no doubt that the company's current clients are not a proof of its technology but a proof of the founder's sales skills.

Opiria needs to update its technology to maintain relevancy and it sees blockchain as an opportunity. For one, becoming a blockchain company will allow it to raise money through an ICO and if the company wants to improve its technology, a large supply of money will be needed. The more valuable use of using the blockchain will be that the company can actually make something innovative and this time its idea isn't a used-up service. Opiria is moving its app on the blockchain and is changing its use from providing surveys to becoming a marketplace of personal data.

Use Cases

A company that is trying to expand its product portfolio can use Opiria. It can go to the marketplace and buy data on people's new preferences and give that data to its managers. The managers can then decide what would be a good product to launch.

Governments that want to have a better idea of what the population would prefer in public development projects can go to Opiria and buy personal data. This can then be given to program directors who can carry out the public development with better guidance.

Researchers in need of personal data to provide as evidence for their thesis can use Opiria.