Opiria is based on blockchain technology to make a decentralized marketplace that could disrupt the personal data market. The marketplace is a good business solution and can make it possible for businesses to buy any kind of personal data. Opiria is providing its own new technology to get new types of personal data so that companies can buy the specific data they need.
Advantages
Product failures are expensive, but these are a common setback faced by businesses. Unique product launches are important for companies to grow but these are risky attempts at growth. Opiria can give companies the data needed to shut down existing product development that has a high chance of failure. Companies can also use Opiria to get the personal data that can give the guidance needed to avoid product launches that will fail. Opiria can be used by companies to save money by avoiding development of products that have a high chance of failure.
If data can be placed in an open market, there will be a natural competition among data sources. This can lead to lowered prices for data buyers. Companies that purchase personal data will be able to choose from a greater number of sources that will compete on price. This reduces the cost of acquiring data which allows companies to have lowered research expenses.
Opiria can be used by companies to grow their sales. This can be the source of information needed to give customers better products. Companies will be able to focus their research on improvements that will increase sales.
Opiria is a good business solution and its advantages are mainly in terms of money. Companies can use it to avoid product failures and the loss of money incurred with those product failures. They can also use it to make money by making better products.
