It is a culmination of our belief system, our environment, our friends, our race, our religion. All of these factor play a part in how well or how poorly we communicate with others. Since every single one of us contains traits from not just one culture but many cultures that touch each one of these factors. It is therefore wise to note that cross culture communications is what has shaped the past and what will shape the future of society.
It opens our minds to new ways of thinking that might not have been visible before. Other cultures handle things sometimes very different than we are used to. This can potentially turn a "that's the way it has always been done" moment into a completely new solution. One of the key factors to cross cultural communications is having an open minded approach to situations rather than taking things at face value.
Judging people is what we inadvertently do from time to time. We tend to put people into groups or classes based on our limited knowledge and understanding of other cultures. This in turn hinders cross cultural communications at its core. This is the precursor to prejudice.
In a 2008 interview Malcolm Gladwell, author of Outliers, was asked about what makes people successful why success is not born from nothing. His explanation was that success comes from our cultural surroundings. We should not look at the successful person in order to find out how to be successful but rather at their surroundings and the opportunities they were given. The gifts that they were allotted. The success comes from generations prior who laid the foundations. This can be seen in modern Asian countries where, when pitted against European or American kids, the success rate for math testing is much higher because they are rewarded for being persistent and solving the difficult problem even if it takes them a longer time than most. They do not give up after 30 or 40 seconds or even a few minutes. They will work the problem until they finish it or until it is taken away. So what does this all have to do with cross cultural conflict. That same Asian flair also caused some serious problems in the early 90's when more and more Korean Air planes were crashing. More planes were crashing than any other airline and Boeing was hunting franticly to find out the cause. The reason was not mechanical but rather a cultural conflict. Koreans have a more hierarchical structure in their culture as opposed to our more lateral structure in the US. The planes were designed so that two equals could fly one plane (a pilot and a co-pilot). If the pilot made a mistake the co-pilot was not going to correct him out of sheer respect. This ends up being a fatal misunderstanding. Once Boeing and Korean Air figured this out they were able to correct the problem. (Reingold, 2008, money.cnn.com/2008/11/11/news/companies/secretsofsuccess_gladwell.fortune/index.htm)
Finding a way through the cultural jungle - About CultureGPS - A global positioning system to navigate through intercultural differences based on the 5-D model of Professor Geert Hofstede. (www.culturegps.com/about.html)