Brands, both large and small, are competing aggressively in an over-saturated marketplace on social media platforms such as Facebook, Instagram and Twitter. And they're all competing for YOUR ATTENTION.
Their main weapon is content across a variety of social media networks. Curating excessive content seems to be the tactic all brands are employing.
"With enough blog posts, pictures, videos, it's bound to capture their attention and make them loyal customers" says a stressed and overly optimistic and naive marketer Not a chance, buddy.
These marketers don't seem to realise or even consider the possibility that consumers are sick and tired of brands selling at them through these social media platforms. There's way too much clickbait, too many videos, visual quotes, etc
Consumers have had enough of all this junk content overload!
A consumer-centric approach to brand, social and content marketing - whether it be through traditional or digital channels is crucial.
Ignorance to consumer needs and wants is brand suicide - 'guaranteed to lose them at hello'.
It's time to look at delivering value. Yes, it's time consuming and yes it will mean that you won't be heard amongst the noise of all the other brands vying for consumer attention. BUT, it does mean curating quality content that consumers actually want to engage with. And that will be such an impactful differentiator to attract and retain a strong customer base.
so, if you're a marketer, STOP being a sheep. STOP mindlessly putting out irrelevant content. STOP providing information that is incredibly accessible with a mere google search so much so that your post holds no value.
START researching your target audience and inspiring them. Connect with them on a deeper level by helping them solve a problem or achieve their goals.
Let me know what you think :)
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