Forewarning: I know nothing about writing articles, Everything here is from my experience as a reader of articles and my thoughts around it. Maybe your mind works differently (very likely)
Have you found yourself scrolling through articles and you see something like this
Lets look at the title. This author is claiming to know an unknown truth about bitcoin & the use of "The" would suggest that this "truth" is a universal one. He then goes on to say "It is time to unveil The Truth About Bitcoin", which reinforces his authoritative language used in the title.
But we don't know 
Like with the above example, he speaks about the "bitcoin truth" yet doesn't tell you the article was copy pasted from a website. On the flipside, when an authors actions and words match, you know what to expect.
Example 
Scientists call their tested, peer reviewed and scrutinized ideas theories! One tends to be skeptical of someone claiming to know "the truth". On the flipside, when you present an idea and back it up with sources it makes your idea stronger.
Example 
This is how celebrity endorsements worked when people trusted celebrities just really like the product they endorsed and not the fat paycheck. On the flipside its a quick way to gain trust
Example: Your workmate refers you to a massage guy, you don't know anything about the guy rubbing your back but you trust your workmate does
Of course you have no reason to trust me or the words I write so umm, if it seems right to you go with it?
