Wow. Amazing advice. We will go ahead and look for a way to make it more intuitive.

Thanks for taking the time to write this!

In essence we run writing contests and bounties where users can participate to win cryptocurrencies. Supported social media are always listed and instructions to participate are in the event page. Usually participation is something like:

1. Write an article about a blockchain project on Medium/Steemit
2. Submit that link on CateredContent.com
3. Once the event finishes we will send you your reward and announce winners!