Thanks for the link, here's my feedback.

Unfortunately she jumps straight into the "how" and not the "what", the video should have started with a description of what Catered Content is, and why a user would want to use it.

Secondly I found her accent very hard to follow and had to go back to a few bits. Lastly there was little demonstration and the ones that were there still did not have enough explanation to go with them.

From watching the video, I got that there are prizes for something, but I have no idea what the criteria for winning those prizes are. What the prizes are, or where I can collect them. As a watcher of this video, and potential user, I have to say it would not, and in fact does not want to make me check out the site, as I'm confused as to what it is.

Solution:

The video should be laid out like this.

1. What is Catered Content - A clear and simple description as to what the site is for, and why it exists.

2. Why a user would want to use Catered Content - The benefits

3. How it works - This should be broken down into the constituent parts, like prizes, winnings, and so on.

4. How to use - This is more like the video above, if the first 3 steps are done well, then this bit will need little explanation, but should contain reminders as to what the features are.

5. Call to action - Tell us that by clicking this button we will start our own profile/account or whatever you call it.

If you pull this off, in plain and clear language, using as little technical jargon as possible, then potential users will understand. However If you do have to use jargon, make sure it can be quickly and easily explained.

One more thing, if the person making it has a strong colloquial accent, use subtitles or a hired voice over artist to record the script.

Cg