Smalls and mediums businesses are one of the most active parts of the worlds economy, they employ most of the working people in developing countries, and their products and innovations keep the economy growing in a lot of places.
Social media is a great opportunity for those kind of companies, because they give them a lot of space where they can go one-on-one with big companies, you dont need an enormous badget or a big marketing team to create a nice and succesful campaign on Facebook or Twitter. Thats the magic of Digital Marketing.
This are same of the areas in which I believe Small and Medium Companies can make a huge difference:
1. Email
Eighty-eight percent of small and medium-sized businesses say that this is one of the channels with the greatest consumer retention. It also serves as a channel of personalized communication with the consumer.
2. Organic search
The presence of the company on the internet is key to make itself known, despite 36 percent of the companies indicate it. This tactic is also based on SEO elements to be one of the first options within an online search.
3. Paid Search
Spreading in the first places is not always possible, but promote the action through payment benefits to SMEs in the search that involves them. The study reveals that 43 percent of companies mention it.
4. Social media
One in 7 people have a profile on social networks, reveals eMarketer, so having an account within some page of this type generates stakeholders. The 44 percent of the respondents tie in the subject.
5. Affiliations
Being part of a company gives a boost to small and medium-sized companies, which is why 21 percent indicate it. It is worth noting that not all those in this category have sufficient resources to carry it out. .