I came across a statistic that says that more than 90% of PLR buyers never use what they have bought. Now I have bought quite a lot of PLR in my time and I am on a few recurring memberships where PLR is delivered to me monthly. I am in the 90% for sure. Time to step up and start using PLR
I did some time back hire a ghostwriter to modify PLR for my Yoga blog. That was important to do as the blog started life as an information blog to drive Google AdSense ad revenues. So the blog had to have unique content to avoid the Penguin and Panda slaps from Google. When my ghostwriter stopped doing work for me that was the end of that - right idea but never followed through.
Now you will find PLR on my computer that relates to most of the niches that I have blogs in. And I have not deployed most of it. Not smart BUT I can learn from not being smart. You can learn too by avoiding my mistakes. Time to start using PLR.
This got me back onto a journey of exploring how to use PLR. I found a YouTube video which had some good ideas - terrible video but some good ideas. So I took a lesson from last week and made a video using Content Samurai about 7 ways of using PLR.
Here is the video - it is just one minute long (designed that way so I can post it on Instagram). I have not posted it up on YouTube yet.
http://copysniper.s3.amazonaws.com/using_plr.mp4
Defined: When someone buys the rights to use someone else's work as your own.
Critical Step: As there are multiple buyers, the most important step is simple:
Be sure to change the work somehow to be different. Make it your own.This is not hard - it just takes time and effort. In the Yoga case, I hired a ghostwriter to write it in our style. Of course you can do the rewrite yourself too. There are a set of Spinning tools that will do the work too - or give you a half decent framework to work from. I promote one which I quite like. The guideline is to change at least half of the text. The easiest way to do that is use half and add half - add your own story or your own examples and job done.
Here is a sample I did on the Newsletter PLR that I received. I took one article, made a script and created a quick video all about SMART goals. someone else did the thinking and I did the creative stuff.
http://copysniper.s3.amazonaws.com/smart_goals.mp4
This needs a process for deployment. What is that? A set of defined steps you are going to follow. Then do it.
Let's see an example: I bought a subscription to done for you social media posts. I paid a one off fee and arrives each month is a folder of images for posting to social media. I defined a process. I wrote it down and once a month I execute.
https://twitter.com/Stratocharge/status/1204019140274597889
- Stratocharge
Now that the steps are written down I can outsource the task. It will take an outsourcer a few hours to set up a month's worth of posts. Then all I have to do is check the quality of the work before posting begins and then monitor engagement on the posts once they start.
I started to work on one in the week - memberships.
There are two parts of the ultimate funnel that my mentor, Dean Holland, talks about. Getting access to big commissions is one and building recurring income is the other. He has both of those available to Internet Profits partners. Membership sites are an important opportunity for recurring income - I read a statistic some time ago that average life span in a membership is about 18 months. I know for one that I have been in PLR memberships for quite a lot longer than 18 months - 18 months times $10 is as much commission as I got from a recent major product sale. Would be quite neat to get that working on 10% of a list
Of course, you know what happens when one starts to get ready for an idea. Somebody pitches one in your inbox. That somebody was a survivor of the big unsubscribe thing I did over a year ago. The offer was for a prebuilt membership site covering 5 topic internet marketing areas and built on ProductDyno as the platform. I know ProductDyno as I already have two products delivered using it - Cook Azon and Affiliate Oracle, from my friend Adam Payne. First thing I did was to check out if Adam had a product review - he did. He likes it as a tool. That was enough to get me to say yes please. What I also like is it has integrations working with my main page builder, Convertri. There are a lot of Convertri users using Product Dyno. The funnel did have a bunch of OTO's one of which was for another 5 topics. Those 10 topics overlap very strongly with what I am trying to achieve.
The strategic idea is to use memberships as bonuses to differentiate my Internet Profits offer from others BUT also to start selling my own memberships. It also provides a central hub for all the PLR that I have access to. Mostly, PLR rights include the rights to add stuff to a membership as long as it is a paid membership or given as a bonus on a product promotion that was paid.
So the strategy is set. Build out a membership site. Offer memberships as bonuses. The challenge now is to work out a differentiation strategy for the membership site - I started with branding. Chosen brand colours. Chosen brand font family. Created a membership logo. The hard part is working through the details of the membership site to see where they use images, where they use branding (in the text) and deciding if I want to change it - OR fly with what I have and change it progressively. I must say the site is not as parameter driven as I would like.
This would be a solid job to outsource now that I have the basic branding stuff sorted. Mr Outsourcer: work all the way through the elements and make them brand specific.
That feels like it has been a huge week - lots to do but a clearer direction set.
Newsletter PLR is the PLR from Alice Seba I have been promoting and from which I grabbed the SMART goals words. You can grab the same free sample I got and use that as a base to explore further.
UsePLR.com Rachel Youngson has some useful resources for using PLR - that is her usePLR logo in the middle of the featured image. The PLR Profit report was especially helpful for me in getting my head straight. Download it free.
Article Spinning: I have bought a lot of PLR in my time. I use an article spinner some of the time. SpinRewriter does a great job in creating multiple variants that work well for SEO and avoiding Google penalties. Get SpinRewriter here
Video Marketing Insider is a membership site run by Adam Payne focused on video marketing. Adam has built a standalone business in video marketing promoting video related training. As a former teacher, he has a good teaching and coaching style. I like his stuff. Take a tour.