Starbucks known as cafe is actually quite familiar with cryptocurrency. Few years ago Starbucks tried to accept cryptocurrency as payment.
According to recent news big 3 corporation Starbucks, Microsoft and ICE(Intercontinental exchange) started to cooperate to develop cryptocurrency platform. This news affected the market price of cryptocurrency.
The reason why this news was so influential is because the three companies are big enough to affect the world economy.
Starbucks is one of the biggest cafe in the world, started from coffee shop in Seattle, it is everywhere around the world selling various items related to their company. Microsoft is the major computer software company. ICE is mother company of New York stock exchange which is one of the biggest stock market in the world.
These three company secures retail market, technology and investment market. They can be a powerful team and have a great influence over the cryptocurrency market. Therefore people were enthusiastic about the news and quite a lot of people are waiting for further information about it.