If you haven't noticed the trend already, we're heading towards a future that is full of cryptocurrencies and blockchain-based technologies. Just take the society we live in today: Almost no one uses cash anymore. Now, just look at major players in the finance industry such as Jamie Dimon (CEO of JP Morgan). Just months ago, he was calling Bitcoin a fraud. Now, he's talking about blockchain again and how cryptocurrencies will be "revolutionary".
It's easy to see that everyone want's a piece of the cryptocurrency pie. Just look at Amazon, for example, they've registered 3 website domains relating to cryptocurrencies. If you don't believe me, just check out this article written here: https://www.coindesk.com/amazon-subsidiary-registers-3-cryptocurrency-web-domains/
The website domains that Amazon has registered are:
Amazonethereum.com
Amazoncryptocurrency.com
Amazoncryptocurrencies.com
This brings a ton of speculation into the market. All it would take is for one giant like Amazon to start excepting cryptocurrencies for the market to boom. Many have speculated that such things will happen this year.