With their announcement, it would seem that some major moves are afoot, for the global transferring of coins.
Hopefully they will look at ways to allow visa or paypal or some other form of fiat to coins transition.
With the Beta out is won't take long for this app to gain serious momentum if reviews are positive and help build the product before a public launch.
Main criteria might be ease of use, but hopefully "for whom" is addressed, ie not just current coin users but to help on boarding of fiat users to the coin world.
The inclusion of a hardware wallet is a great step, but a method for easy cold (off line) storage is also needed in case a mobile is lost or stolen.
Perhaps a secure way to print 'paper' wallets could be included, or a way to export data to a USB that becomes a secure storage vault.
Time will tell
https://sludgefeed.com/shapeshift-launches-closed-beta-of-revamped-platform/