How do you 'get the word' out?
"Crossing the chasm" is a real thing in marketing and in particular with tech ideas and products.
Getting from 'early adopters' into the 'early majority' requires a large amount of marketing.
Creating awareness of a product is paramount, and turning a product name into a household every day thing that the mass population are aware off and know about is the aim.
Jeopardy is TV, which has mass audience and is a move in the right direction to create that awareness.
Time will tell
https://www.newsbtc.com/2018/12/01/what-is-bitcoin-crypto-featured-as-category-on-jeopardy/