Dapps, or media or investors, it matters not, the aim of the game is user numbers.
The more that know about crypto the more it will grow.
7.6 billion people is a huge target market, but with a tipping point of 10% that means 760million users are needed.
That is double the population of USA (~4% of global) but if just one larger country such as India, currently not likely, or China, again not currently likely, the 10% target would be met.
Every media piece, every talking head, every netizen that hears, knows, and 'invests', either money or time is one step closer. By any metric, the daily total is growing, TIME is all that is needed, this steam loco will hit 88mph soon enough.
https://cointelegraph.com/news/winklevoss-twins-confirm-commitment-to-bitcoin-etf-during-reddit-ama