When big movers & shakers start to spend advertising dollars it is a good thing.
Whilst the motivation may be to promote their own brand and push the regulatory ideas of the banking cartel this may just backfire.
How many people know about BTC & other coins?
How many people don't?
Spreading the concept of crypto and all that it offers is about creating a discussion.
https://www.ccn.com/ad-campaign-for-winklevoss-led-crypto-exchange-gemini-raises-eyebrows/