Opu Labs' mission is to improve how the global skincare industry exchanges data, information, and rewards in a way that benefits patients, dermatologists, treatment centers, brand specialists, and product manufacturers.
Opu creates a set of blockchain-based technology platforms-starting with a mobile skin care app and a token-based ecosystem that will reward its users. In order to raise awareness of the technologies and encourage participation in the ecosystem, the team started providing an initial coin offering (ICO) in July 2018.
FEATURES
Opu technology comprises five core serices:
- Opu AI - a machine learning technology that analyzes, compares and recommends treatment solutions.
- Opu Service - a search platform that provides treatment information from consumer skincare service providers and eCommerce partners.
- Opu Coin - Ethereum crypto coins for use in the Opu marketplace powered by federated product search offering a comprehensive skincare solutions catalog.
- Opu Connect - a feature allowsing users to get advice from other users in the community, including doctors and specialists.
- Opu CRM - a free CRM (customer retention management) system for doctors and service providers with patient notes, annotations, and mobile history.
How Opu Labs Blockchain AI Skincare Clinic Token Works
Opu Labs' primary product is a smartphone app that can recommend skincare products or services based on either a scan of the user's face or the information that they enter themselves. The group states that the service will use AI to continually improve its recommendations, which should lead to excellent results. The platform aims to eventually become a comprehensive ecosystem that connects passionate consumers, knowledgeable dermatologists, and enterprising product manufacturers.
The company's business model is to charge both the professionals who market their products and services and the users who receive their recommendations, but it ultimately will cost much less than traditional services for everyone involved. Furthermore, the platform will reward all its users for actions that generate new business, such as recruiting new users, participating in clinical trials, providing their information to the AI engine, or leaving widely read product reviews.
OPU Token Ecosystem
Their value-driven ecosystem is underpinned by their native Ethereum-backed token – the Opu Coin (OPU). These are tokens to their community. Say a customer submits their skincare data to their AI platform, or signs up for a dermatologist’s clinical trial, or a new skincare brand wants to use decentralized data to find a user group for a new product.
Strengths of OPU Labs
In order to fully develop and perfect their technology, as well as launch and scale the number of active users, there are many milestones they need to reach. ICO to participate in ICO. In addition to their team, advisors, and MVP, here are some of their project’s core strengths:
- Strong Use Case
- Multiple Users
- Robust Technology
- Value-Driven Ecosystem
- Strong Future Demand
THE BLOCKCHAIN SOLUTION FOR THE GLOBAL SKINCARE INDUSTRY
Opu.ai is the revolutionary new platform which will vastly improve how people address their skin care needs.
Opu provides advice and intelligently connects consumers, brands and professionals based on objectivity and trust.
Utilizes the blockchain to substantially improve the quality of skincare data available to the industry globally
ADVANTAGES
Opu.ai is an Ethereum-based blockchain platform that is managed by smart contracts. The platform supports the skincare community by delivering technology solutions that improve the quality, availability and access to high quality skin care services. Utilizing blockchain technology, Opu will substantially improve the quality of skincare available to individuals worldwide.
Opu enhances the skincare ecosystem by effectively leveraging product and treatment efficacy data through a merit based incentive system. The tools combined with cryptocurrency based incentives encourage participation of medical professionals, personal care professionals, skincare product providers and individuals. Opu coin is the first skincare focused cryptocurrency that employs a decentralized review platform to reward the constituents whose contributions benefit the community, and to provide skincare professionals with technological services that expand their capabilities while simultaneously easing patient load. This will be enabled through Blockchain, AI, big data, search, image analysis and ecommerce technologies. The primary goal of the community is to build a future skincare ecosystem where the community organizes highly relevant information that will result in improved analysis and treatment options.
Opu grew out of the founding teams’ collective experience in the search, mobility, healthcare and ecommerce domains. Portions of the Opu App are currently in beta release stage in preparation for the Opu ICO campaign launch. Both skincare professionals and consumers will be rewarded for completing activities that benefit the community with ERC-223 Opu Coins that will be stored in Opu Wallets and will be tradable on open exchanges. The platform will provide a market-based incentive for individuals to analyze skin conditions, set improvement goals, monitor progress and achieve results with expert guidance from professionals, as well as from Opu’s native intelligence. The Opu team believes that the platform will catalyze the community resulting in a material improvement in skin health at a diminished overall cost
TOKEN HOLDING BONUS
Opu token is built on the Ethereum blockchain therefore it is an ERC-223 token known as Opu coin (OPU). The token is given as incentives to participants who contribute to the community and the platform. OPU is the standard method of payment on the platform. For example, customer A submits their skincare data to our AI platform, or signs up for a dermatologist’s clinical trial, or a new skincare brand wants to use decentralized data to find a user group for a new product: OPU will become their standard payment method, and at that the exchange of information will facilitate improvements in skincare health.
The Initial Coin Offering
Private Sale (part of Pre-ICO pool)
100% bonus -- 05 March 2018
Pre-ICO
66.7% bonus – 26 June 2018
42.9% bonus -- 30 June 2018
25.0% bonus – 01 August 2018
11.1% bonus -- 08 August 2018
ICO
The Main Event – 15 August 2018
The ICO price for the OPU Coin will be $0.059259 per token.
ICO hard cap will be US$37 million.
Milestone
Early 2016 - 2017
• Proof of Concept
• Further product research, development, & testing
• MVP (demo/alpha)
Q1 2018
• Fully functioning web version of 3D scan & analysis
• Training tools for doctors
• Private Sale & Pre-ICO Opens
Q2 2018
• ICO Opens
• Product recommendation & skin condition programs
• Native Android app version & Asian market launch
Q3 2018
• Native iOS app version & US market launch
• Affiliates network
• Decentralized blockchain database
Q4 2018
• Analysis Engine v2 & Image Processing API
• Treatment recommendation functionality
• Additional Asian & EU country launches
2019 - Future
• Product marketing/growth & expanding to new markets
• New functionalities & third-party tool support
• Enterprise integration with partner platforms
Team
- Marc Bookman
CEO
Marc is Opu Labs’ founder and CEO. He has over 25 years of experience in the software and online services industries; including major IT platforms in the search, document management, mobile, and healthcare sectors. - Dr. Dhaval Bhanusali
Chief Medical Advisor
Dhaval is Senior Dermatology Advisor and leader of Opu Labs Advisory Board. Accepted into medical school at the age of 17, Dr. Bhanusali is renowned for his humanitarian activities and advances in the field of dermatological medicine. - Richard Reed
COO
Richard is Opu Labs’ founder and COO and has over 18 years of international growth marketing, operations and team building experience in the internet services and eCommerce industries. - Lucy Omo
VP of Engineering
Lucy is Opu Labs’ VP of Engineering and has over 25 years
of software development experience designing, programming and implementing system solutions for websites, distributed systems, multimedia titles and databases. - Raj Jhaveri
CTO
Raj is Opu Lab’s CTO and is a serial technologist. He co-founded Manethryn Technology, Inc. and is also partner at The Catalan Group, a strategy consulting firm which launched Canopy Apps, a company that focuses on medical translation services and education - Samantha Wang
VP of Marketing
Samantha is VP of Marketing at Opu Labs and has over 15 years of international marketing experience. She’s worked with Thomas Cook Travel Group; Macquarie Group; Experian PLC, and Estee Lauder in customer service, merchandising, eCommerce, business marketing, UX/UI, marketing, retail, and HR. - Shuai (Nino) Feng
Director of Product Management
Nino is a product manager, entrepreneur, and design thinker. At Norby she built a prioritized roadmap for an interactive robot that brings families together; refined product positioning, validated core value proposition, and developed a monetization strategy. - James Hodgman
Chief Architect
James is Opu’s Chief Architect. He has over a decade of AI and software development experience. This includes system architecture and design, data storage scalability, web and mobile full stack app development, prediction algorithms and decentralized applications. - Pumara Kokiatrattana
Country Manager, Thailand
Pumara is Opu’s Thailand Country Manager. She has over 20 years in sales, marketing and operations experience. She has experience in various industries such as beauty, lingerie and food & beverage. - Naveen Shukla
Country Manager, India
Naveen is Opu’s India Country Manager. He has held key leadership positions with various multinationals and startups, and has two decades of experience in sales, marketing, channel network management, product management, and business and operational strategies. - Erik Wang
VP of Strategy
Erik is Opu Labs’ VP of Strategy and brings over 15 years experience of advertising and marketing industry experience to the team. He’s worked with numerous major global brands including Coke, Qantas, Expedia, Citibank, Webjet, Uber, and Estee Lauder. - Arthur Zubkoff
Blockchain Bizdev
Arthur is a Fintech, Business Development, and Marketing Consultant with a background in technology, design, business, and banking. He holds a Master’s degree in Management from the University of St Andrews and a Bachelor’s degree in Computer Science from Newcastle University. - Dr. Anna Karp
Dermatologist
Anna is a leading dermatologist at The Skin Institute of New York. She previously worked at St John’s Episcopal Hospital where she was chief resident of dermatology, and continues to to work at an assistant professor at NYU Langone Health. - Jill Bowers
Lead Designer
Jill is a UX/UI and front end developer, experienced in everything from Illustrator, Photoshop, sketch, and balsamiq, to Invision, Sublime, and Dreamweaver. She’s also the founder of S Traveler – a social media platform that encourages growth and success. - Akemi Tazaki
Designer
Akemi is a design and research professions with experience in mobile, web and consumer electronics. She holds several user interface design patents; is a corporate trainer for Design Thinking, UX agile and UXPM level - Deepti Devanagondi
Director of Finance
Deepti is Opu’s director of finance, and is highly experienced in providing accounting services for early stage startups and pre-IPO companies. Her expertise includes SEC filings and forecasting. - Robert Dellenbach
Legal Advisor
Robert is a Senior Blockchain Legal Advisor with over 25 years of Silicon Valley venture law experience. He’s represented hundreds of technology startups on financing, mergers and acquisitions, and intellectual property. - Sanjoy Saha
App Developer
Sanjoy is a senior software engineer and mobile application developer with vast experience in a number of areas, including: Android, Java, MySQL, C, JSON, and jQuery Mobile. - Sudin Gaitonde
Senior Software Engineer Sudin has over 18 years of progressive software engineering experience in project and solution delivery management for enterprise applications, including Oracle applications. - Nagy Sandor
Senior Software Engineer
Nagy is a senior web and search software engineer with over 7 years of experience in PHP, C++ and .NET projects.
CONCLUSION
Opu Labs has an interesting idea that could cause a stir in the skincare industry. However, it's unclear whether consumers not already interested in cryptocurrencies will be enthusiastic about the Opu Coin. Investors curious about the Opu Coin should wait for reports about the platform's user base before purchasing.
https://ico.opu.ai/
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