Total Sports Asia (TSA) has not yet started its digital ambitions, but has tried to use the Internet since 2000, says CEO Markus Lower.
In 2000, he offered the use of totalsportsasia.tv. This is during the time of the extraction of the first occurs in the spring of 2000 Internet, and then I found out what can be written out all Riyadatk find more content section. There were times when there were similar platforms around the world, and we thought it would be a way to do it in Asia, "Digital News Asia says in a new interview.
Then, the dotcoms hit the bust. "We were very late in the voting, so we have spent a certain amount of money and wanted everything to expand, and then the point stopped, so we have not kept fully occupied, but it will give us a first sample of what is in the digital world it goes.
Like others, she says that they really cannot perform this scene for a reasonable amount of time. "But I realize that our talent is the obvious place for us, there are many things you can do online, such as sports applications, but it's a place for sports, we have more time in the field of brick and mortar sports. for 20 years and it is not the place where we live, "Publish events to create sports and create new sources of income".
Enter the digital world
Then appeared Netflix’s and Global Affairs, this refers to the transfer of content from traditional games to the New World. "In 2014, I found an old email exchange with Patrick GroveiFlix at that time was not ... I told his world, we would have to find the way we came in."
But Lower says he does not want to start with something digital. "At the same time, I saw that during this sporting period, there were bags where companies received content and were delivered in an OTT environment," he said. The WWE was one of the first to launch its own channels and said: "I will not wait for a presenter to buy my content, but to make it directly available to my clients."
Luer realized that this happened in 2013 or almost in 2014. "Good things take a little more time, and now we're in 2017, and finally it's on Sportsfix." It took a few years to gather everything.
Luer, who has been in Asia for 23 years, points out that traditional television shows like Astro have no new children in the building. "There is a monopoly in space, but it is uncomfortable. The traditional Monday in the form of a cable network operator model, this model is now off. The most mature markets in the world below. What at the beginning of these Companies were wonderful. Basically, they had to say: "I have 200 channels for you, a cost of 200 Malaysian Rials per month. "But when you do a people survey, you usually only see five channels.
"In fact, you pay 200 Malaysian ringgits to five channels, and now they are a bit more expensive on the RM40 on a single channel." When OTT really arrives, what really pays for what you really want is to dismember what you pay for a large set 200 channels In the sense that the model payment of their choice, I think the Astros in the world will have problems because the models are based on a group of multifaceted content. "
"To look in the easiest way of an exciting world of large bundles of wire harnesses back to the landfill, the client now chooses what he chooses and chooses what he wants to see."
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