OK we went on about the rally car in Part 1 of my Valueplan posts. As I said in the Part 1 here , I will not be posting every month about this but taking a broader picture every 6 months instead. Why? Because
The good news is that Valueplan have their own website now so if you don't believe my figures then you can verify them over at that website which is handy for my credibility. Also they have user retention metrics. So if by some chance that someone on a mound is watching our beautiful (but very slow) rally car fly by them at 100 mph (well maybe 75mph) and they take out their phone to search for the Hive Blockchain. And by some small chance they realise it's not that Hive blockchain, it's the other Hive blockchain called hive blogs and then by some small chance they sign up to Hive on that mound ,and screenshot their private keys. Then try and copy and paste these into the login page for Hive blog while another rally car comes thundering past (at 120mph) . They finally get to the site and the world is their oyster. They take a picture of a ladybird on top of the mound. One with yellow speckles. Then go to post .
NO RESOURCES CREDITS
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO. FUCK THIS SHITTTTTTTT.
Anyway these guys will show up in the metrics. You catch my drift. There's a lovely little section on the website where you can see who each payout is going to which is nice. The only issue over there is that some of the users are still unassigned because we probably do not know who the hell they are are where the hell they are living. Or they could be just new payments not assigned yet. Some funding isn't by country because they are global which probably means a number of the team are from different corners of the world. The good news about this year is that 30 recipients from last year fled for the hills so not to be tagged by yours truly showing them up for sponging off Hive. The bad news is the same amount replaced them and most are under names like b2b , upb2b, sb2b, hive this , hive that. You get the picture. I shall call myself BeeGee-b2b if I ever get my hands on that sweet sweet HBD to buy Hive merch. There were 68 recipients year to date. I mentioned the rally car guy getting funded $68,300.65 to finish last and bow out in the second stage of his last furore in my first post. Lad's Nike never gave up on Tiger when he had his mischief so lay off!!! It was actually more money in the end as an account called 
I was disappointed to see that the GYM street Workout Gym brigade coming in 2nd place with $51,044.84 since January. I was under the impression that the whole Hive Community knew this one was a get rich quick scheme after many leaks in the camp from disgruntled athletes staying in squalor while the project leader was allegedly lapping it up in luxury. But yet they still received $51,044 so far between HBD and Hive allocation so nothing to see here. if you post regularly in their community , the GYM Street workout guys will let you attend an event and wear shinier gym gear so maybe they are helping with creating content on Hive. All this money is not really doing anything though is it. We have a few Hive gym rails. Big deal. Acts like this get paid to do marketing events in malls and on beaches. They ain't doing it for nothing. A friend of mine is from Venezuela and he said some people would kill their own granny for $100. No need to do that Jose. Just join Hive instead. They will give you $1000 for doing a few chin ups and granny will be still alive and well.
So behold the thing that takes the most time. The pesky table. If someone in Valueplan could give a few pound into a dev to make a better table interface it would be money better spent.
| Rank | User | Project | Hive Received | HBD Received | Funds Received USD |
|---|---|---|---|---|---|
| 1 |  @ssekulji | Rally Car | 233,779.84 | 0 | $68,300.95 |
| 2 |  @swc-oficial | Gym Street Workout | 27,853.00 | 44,994.85 | $51,044.84 |
| 3 |  @talentlandfund | Talentland Conference | 0 | 30,895.54 | $30,895.54 |
| 4 |  @blackheart1 | India Hackathons, Conferences | 0 | 29,625.00 | $29,625.00 |
| 5 |  @mcsamm | Community Wells | 0 | 27,103.00 | $27,103.00 |
| 6 |  @spiritsurge | VP Website and analytics | 0 | 26,560.00 | $26,560.00 |
| 7 |  @conf3rence | Conference I presume | 115,569.93 | 0 | $24,514.00 |
| 8 |  @hiveland.dapp | Aguas Santas sponsorship 2nd year  @cryptosimplify | 0 | 24,185.00 | $24,185.00 |
| 9 |  @hivecreators | Events/Conferences/VP | 0 | 22,822.00 | $22,822.00 |
| 10 |  @finfarm | India tech channel | 0 | 22,000 | $22,000.00 |
| 11 |  @qmwallet | Community Wells Venezuela | 0 | 18,890.91 | $18,890.91 |
| 12 |  @krolestro | Poland Krolestro | 0 | 18,000.00 | $18,000.00 |
| 13 |  @lb2b | Hive Bike Racing Phantom wallet | 0 | 17,720.70 | $17,720.70 |
| 14 |  @buzzparty | Austria | 0 | 17,363.45 | $17,363.45 |
| 15 |  @victorwallet | Hive Bike Racing | 8097.13 | 13,339.00 | $16,495.00 |
| 16 |  @latamwallet | CES Bolivia | 0 | 12,755.73 | $12,755.73 |
| 17 |  @youngartfair | Young Art Fair For the Young | 0 | 12,000.00 | $12,000.00 |
| 18 |  @sb2b | Merch Order Venezuela | 18,162.76 | 7653.50 | $11,970.71 |
| 19 |  @upb2b | Hive Sucre Basically under a new name | 13,216.85 | 8113.00 | $8113.00 |
| 20 |  @lordbutterfly | Vibes mainly | 0 | 10,300.00 | $10,300.00 |
| 21 |  @crimsonclad | conferences | 0 | 10,213.00 | $10,213.00 |
| 22 |  @andromakas-land | Public Park in...... wait for it .....Venezuela | 0 | 10,131.55 | $10,131.55 |
| 23 |  @arlettemsalase | Serial Conferences | 0 | 9,754.75 | $9,754.75 |
| 24 |  @gh-borehole | Jumping on the borehole pheonomen | 0 | 9,181.00 | $9,181.00 |
| 25 |  @hivesummitaachen | Hive Sucre | 0 | 8,843.20 | $8,843.20 |
| 26 |  @edmundochauran | Hive Sucre | 0 | 8,642.13 | $8,642.13 |
| 27 |  @lcxvaduz | LCX Global , I don't know them either | 29,315.63 | 0 | $8,000.00 |
| 28 |  @web3global | Web3 Global whatever that is | 0 | 7,390.00 | $7,390.00 |
| 29 |  @king13wallet | Motor Bike Racing | 6859.62 | 5,800.00 | $7,377.71 |
| 30 |  @hivewrestlefest | Wrestle | 0 | 7,210.00 | $7,210.00 |
| 31 |  @hivetalkproject | Hive Talk Project | 0 | 6,741.42 | $6,741.42 |
| 32 |  @aksurevm89 | B2B Hivefest | 0 | 5,311.50 | $5,311.50 |
| 33 |  @gabrillamena | Modular Carnival Brazil sponsorship | 0 | 5,100.00 | $5,100.00 |
| 34 |  @mazergaming | Mazer Gaming | 0 | 5000.00 | $5000.00 |
| 35 |  @coldone | Vibes Music | 0 | 5000.00 | $5000.00 |
| 36 |  @hivestudentshub | Hive Student Hub | 0 | 4,044.00 | $4,044.00 |
| 37 |  @hivedocu | Hive Docu | 0 | 4000.00 | $4000.00 |
| 38 |  @csg2025 | CES Bolivia Sponsorship 2025 | 0 | 3,100.00 | $3,100.00 |
| 39 |  @inhive | Inhive | 0 | 3,075.00 | $3,075.00 |
| 40 |  @danielvehe | Web3 Education | 0 | 2,970.00 | $2,970.00 |
| 41 |  @fundtheproject | Slot Art FestiVAL Poland | 0 | 2,890.00 | $2,890.00 |
| 42 |  @starkerz | Conferences | 0 | 2,194.00 | $2,194.00 |
| 43 |  @finfarm.backup | Finfarm again | 7,800.01 | 0 | $2000.00 |
| 44 |  @hiverun | Hive Run | 0 | 1,837.00 | $1,837.00 |
| 45 | @bigfluffyclouds | Rally Car | 3,865.00 | 0 | $1,630.83 |
| 46 |  @hivecuba | Hive Cuba Con | 0 | 1545.00 | $1545.00 |
| 47 |  @kaikuse | SWC Murph Maracay 2025 Venezuela | 0 | 980.00 | $980.00 |
| 48 |  @wooconventions | Wrestlecon | 0 | 963.05 | $963.05 |
| 49 |  @jthomasewsky | 0 | 871.50 | $871.50 | |
| 50 |  @stefy.music | Music | 0 | 860.00 | $860.00 |
| 51 |  @fermionico | Conferences Hive Education | 0 | 667.00 | $667.00 |
| 52 |  @vaultec | Conferences | 0 | 599.00 | $599.00 |
| 53 |  @open.mithril | Video Game | 2,541.39 | 0 | $555.73 |
| 54 |  @ecoinstant | hive education | 0 | 555.00 | $555.00 |
| 55 |  @mynewlife | Hive Filmographer | 0 | 450.00 | $450.00 |
| 56 |  @jonsnow1983 | prof services | 0 | 380.00 | $380.00 |
| 57 |  @eddiespino | conference mex | 0 | 360.00 | $360.00 |
| 58 |  @gengua | Ukranian Hive | 0 | 350.00 | $350.00 |
| 59 |  @manuphotos | photography | 0 | 329.00 | $329.00 |
| 60 |  @obaro | Music | 0 | 300.00 | $300.00 |
| 61 |  @ecoinstante | Talentland | 0 | 240.00 | $240.00 |
| 62 |  @mashallah-corp | 0 | 213.00 | $213.00 | |
| 63 |  @gr33nm4ster | 0 | 180.00 | $180.00 | |
| 64 |  @alx-rourke | 0 | 180.00 | $180.00 | |
| 65 |  @konchix | 0 | 180.00 | $180.00 | |
| 66 |  @bobophet | 0 | 120.00 | $120.00 | |
| 67 |  @joheredia21 | 0 | 30.00 | $30.00 | |
| 68 |  @logic | 0 | 30.00 | $30.00 | |
| Total | 467,061.16 | 541,288.17 | $681,646.96 |
I'm mad that I must format a table with 68 entrants as I get disgruntled with every unknown wallet with a rep of 25 I have to look up but this has to be done. I shall grind it out. I will even separate the thousands with comma's because I'll do that for a $9 reward. Talentland comes in 3rd so far this year. I like what they did here creating a Hive name for their conference as I can't go after anyone for sponging on the Hive merch. Touche my friends touche. It looks like they are doing fewer conferences but going harder. More bracelets , more hats , more pens and a big ass banquet. Nothing promotes Hive like tucking into some duck spring rolls and smiling for the camera.
As per usual 
We have
At number 6 we have the really annoying Hive name 
Then we have
In 11th we have
I reckon someone should get in contact with the guy who finished 42nd and try and throw him a few resource credits so we can put Hive on his back next year.
In the context of balance below are the refunds given which is nice to see.
| Rank | User | Project | Hive Received | HBD Paid Back | Funds Paid BackUSD |
|---|---|---|---|---|---|
| 1 | @bigfluffyclouds | Rally Car | 0 | 4.294 | $4.294 |
| 2 | @bigfluffyclouds | Hive Cuba | 0 | 5.00 | $5.00 |
| 3 | @buzzparty | Buzz Party | 0 | 2,701.570 | $2,701.570 |
| 4 | @talentlandfund | Talentland fund | 0 | 137.00 | $137.00 |
| 5 | @talentlandfund | Talentland fund | 0 | 3,479.070 | $3,479.070 |
| 6 | @arlettemsalase | conference | 0 | 40.00 | $40 |
| 7 | @buzzparty | Buzz Party | 0 | 120.00 | $120.00 |
| 8 | @arlettemsalase | conference | 0 | 180.00 | $180 |
| 9 | @arlettemsalase | conference | 0 | 330.75 | $330.75 |
| 10 | @arlettemsalase | conference | 0 | 100.00 | $100 |
| 11 | @hivecreators | VP | 0 | 200.00 | $200 |
| 12 | @blackheart1 | Hackathons | 0 | 250.00 | $250 |
These figures do not include the loans back and forth from alpha and blocktrades when the funds ran out.
Anyway that's it for another 6 months. As I said earlier you can verify the figures on the Valueplan website. In my opinion we have to tighten the marketing purse strings big time and spend some time looking at the legacy projects and ascertaining whether they are working or not. Are we looking in the right areas. Promoting Hive in poor countries is one thing but unfortunately they don't have the spondulex to throw money into a Hive wallet. Venezuela is taking 155,522 HBD this year. That's 22% of the total outlay on one country. It's absolutely ridiculous. The country ranks 145th our of 167th in the Legatum Prosperity Index. It's a basketcase of country and it's where the Hive blockchain has put its trust in. Hive is being hustled by an entire country.
I remember being in a nightclub once and a friend of mine was dancing away on the dance floor. Now this guy was normal and there wasn't too much to look at. No oil painting. The next thing I see, this beautiful girl made a move for him. She was stunning. She said a few words to my friends and they were gone. I was surprised to see my friend head out of the club with such a good looking lady on his arm. It led to a debate with my friends if it was legitimate. I walked out of the nightclub to make sure he was OK but I saw my friend who had left running past me with two big guys running after him. She was the lure to bring my friend out. As soon as he was out these two guys made him go to the bank machine and this was the hustle. They would rough him up a bit and take his money. This is what Venezuela is doing to the Hive Blockchain. It's just one big massive hustle. We are the trusting old man who sees the good in people but end up getting left behind.
See below a case study down on a well known crypto site who decided to spend $25,000 on digital ads.
Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran targeted user acquisition campaigns to attract new traders and increase platform transaction volume. The main focus was to onboard high-value traders specifically from the Middle East, Southeast Asia and Eastern Asia regions.
Campaign Overview
The marketing agency running the campaign on behalf of Binance had a goal to drive new trader sign-ups on the Binance platform. With an Ad Spend of $25,000, they ran the campaign for 30 days, optimizing and closely observing it's performance.
Strategy
The campaign used these Blockchain-Ads targeting parameters based on wallet targeting and chain targeting focused on these specific segments:
Web3 Audience Targeting: Focused on high-value crypto traders, BTC holders, and BNB holders to ensure engagement with active crypto users.
Wallet Targeting: Included wallets with at least 10 transactions in the last 30 days and those interacting with other exchanges.
Portfolio Balance Targeting: Focused on wallets with over $10,000 in balance to attract high-liquidity traders.
Web2 Geo-Targeting: Specifically targeted users in the Middle East, Southeast Asia, and Eastern Asia regions to localize engagement and maximize relevance.
Results
After 60 days of optimization, the campaign achieved remarkable results:
New Users: Acquired 4,600 new traders in the first 30 days
Transaction Volume: Generated $494,000+
Ad Spend: $25,000
Return on Ad Spend: 19.78x
$25,000 is all with a 19.78 return. Now those are metrics.
But hey, we would rather spend it on a conference with our heads in phones with Hive stickers in front of us until the mealtime of course.
