Today it’s hard to imagine our life without mobile phone.We use smartphones in virtually every sphere of our life.Because it’s convenient and effective.According to statistics,the average person checks their smartphones up to 150 times a day. We search for information,talk,use fitness applications and handle photos and videos,visit social media.
For all the functionality of smartphones,there are millions of applications that it is sometimes difficult to understand.SWIPE offers a comprehensive data analysis platform that emanates from both mobile content providers and consumers.
In fact, the number of different applications is really scary.If you take into account the fact that most free applications use the advertising for monetization,then it’s safe to talk about the repulsive nature of such marketing.The user is uncomfortable to use the application,in which 25% of the time of all work is paid to viewing commercials and messages.
The problem of aggressive marketing will be solved with the help of the SWIPE platform,which is aimed at building recommendations,taking into account the analysis of user behaviour.This will help avoid the spontaneous filling of mobile content with advertising and dislike of consumers.
For developers,this moment has very high importance,because often it’s unpleasant for them to fill their product with tons of advertising.With the help of the SWIPE platform mobile applications developers will be able to devote more time to content development,without worrying about the regulation of advertising units of the applications.
The SWIPE platform plans to provide full control over intermediaries with the help of smart contracts,ensure transparency of analytical data and at the same time increase their security.
The main areas of the platform work are marketing development,application user behavior analysis,device and network analysis,advanced targeting based on user profile data.
Transparent and analyzed database of users.
Developers will be able not only to analyze data of the using of their application,but also share them with other companies.And also to receive their data.An integrated approach to analytics will allow to improve the quality of content servicing several times.
Data movement control
Developers and users are fully controlled by agreements on the use and movement of data records in smart contracts.
Personal content
Broadband application analytics will allow user to receive improved targeting ads and get rid of unnecessary information.
Rewards
For providing of data for analysis and statistics.
The SWIPE token is a universal tool for interaction within the platform,which provide different possibilities.
Advertisers will be able to purchase advertising packages for the SWIPE tokens.At the same time,all details of the transaction are fixed by a smart contract.The developers of the product in which advertising is implemented,are entitled to a percentage of revenue from its impressions.
The reward will also given to users,depending on the number of the viewed ads.
The daat buyer will be able to buy them using the SWIPE tokens,with this part of the amount will go to the platform reward.
Clifford Lim
Executive director
Clifford has ten years of experience in managing business transactions.He managed purchases in IBM and Lenovo.
Andrew Marchen
Technical director
Experienced businessman and architect of ICT.Acting adviser of various startups.He works in a social,financial and market environment.
Kuay Chong Sean
CSO
Kuay has more than a decade of experience in startups and MNC,including product management and strategic business development in innovation and analytical data.He has a master’s degree in software and networking from Nanyang Technological University (NTU),Singapore
Iyan Waer
COO
He is a seasoned technologist with experience working in the company’s roadmap charts.He has experience in the product promotion worldwide and in different nationalities.
Mobile applications for a long time will accompany each person.With the development of mobile technology and appearance of new mobile OS it will be necessary to create the appropriate applications.And this means that there is a place for the platform not only now,but also in the future.Serious data analytics reforms are a step forward for developers and also for users.
Detailed information about the platform can be find on the official website:https://swipecrypto.com/#
Whitepaper of the platform: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf
BTT: https://bitcointalk.org/index.php?topic=4583211.0
