Jack Canfield is the most successful non-fiction author in history. 500 million copies of his books have been sold. That is by far the best result among any living or past non-fiction authors. On top of that he keeps the Guiness Book record for the seven books on the New York Times Bestseller List simultaneously. Also, he was the first author in history to sell 1 million books in just one day. In this video he talks about how all that was possible. He is a great hero of mine and his book "The Success Principles" had an invaluable impact on my life.
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Follow me on twitter: http://twitter.com/BillionairePal
Follow me on steemit: https://steemit.com/@billionairepal
And read the blog where I test the limits of human capabilities: http://nolimits.co
Buy the book "Ready, Set, Go!" that I have co-authored with Brian Tracy:
E-Book: https://www.amazon.com/Ready-Set-Special-Entrepreneurs-Professionals-ebook/dp/B078WZXJDW/
Hardcover: https://www.amazon.com/Ready-Set-Go-Nick-Nanton/dp/0999171402/
Get free chapter of my upcoming book about billionaire thinking: http://TheBillionDollarSecret.com
VIDEO TRANSCRIPTION
Hi guys. I am having a great, extraordinary guest today with me. This is Jack Canfield.
One of the very best motivational speakers and authors in the world.
Jack, The Success Principles and The Chicken Soup For The Soul - these are your two major successes and you have sold 500 million books that far.
I think nobody in the non fiction world has sold so many book copies, as you did. How was it possible?
It was possible because the first year we basically did 5 things a day everyday, then 5 interviews everyday a day everyday
And did that for about literally 3 or 4 years... maybe a little bit less... maybe it was 3 things a day
But the key is perseverence and consistency over time. That's the same thing that the people in your book "The Billion Dollar Secret"
Basically also were able to do. It's the discipline and consistency over time creates results.
And fortunately what took us over the top was in China when we had about 200 Chicken Soup For The Soul titles
They bought all the books and started using the books in the schools as textbooks. So the government has basically...
I think we sold 315 million books just in China. And then we went to India and sold Chicken Soup for the Indian Soul, etc.
So, India and China - 2 largest populations in the world kind of took us over the top
Again, going to those countries, working hard, constantly promoting my books is what was required to get there.
Absolutely. So, this is the so to say, the magic of getting the scale effect. This is what actually billionaires do, right?
It's not only that you have the right product, but you are also able to find a market and the method to scale it immansely, right?
And you tapped into the potential of China, the most populated contry in the world
Right, the fact that they made it a textbook in the schools as a way of teaching English. They put Chinese on one page and English on the other.
And the stories in the books are much more interesting to read then things about Chinese literature or the history of China
Absolutely. I don't know if you know how I learned about you. I learned about you actually through the story of Cliff Young
It was so inspiring for me. I am from Germany and it wasn't that known in Germany. I have read about that story in English somewhere
And then just wanted to find out where this story comes from, if this is true.. and then I found a video of you telling this story
And then I thought if this guy tells such great stories, what other things he has to say?
And then I found out you were coming for the first time to Germany. I think it was 2013, maybe 2014.
And I went there and actually this is where I spoke you up and mentioned about my book.
I just told you my idea for the book. You know, to interview 20 billionaires around the world and to extract their wisdom
Because I realized by reading your book Success Principles that the success doesn't come from the circumstances, from the conditions you're in.
It comes from you. And then I somehow wanted to translate it to my entrepreneurship because you were really instrumantal for this project of mine
Fo example, there is one rule in your book The Success Principles that I recommend everybody to read.
About doing something every day that you are afraid of. I guess it was something like that.
And I started actually employing that when I came to this conference when you came for the first time to Germany
And I spoke you up about this project. It looked so improbable, because only one in 5 million world citizens are billionaires in our times
So, I wanted to interview 20 of them. I looked like winning the pot in the national lottery 20 times. Just not possible.
But you were on the one hand sceptical but then you were encouraging me to do that. So I was employing this principle
And also other principles like the promise card that I talk also about in my Ted Talk.
So, the success principles that we identified in this book are really instrumental forces for general success in life.
Not just in business. My book is very focused on business, but you success principles you can apply them in any aspect of life.
So, I want to thank you for that book, fo that great book and for having this impact in my life and I'd like to find out what you're up to right now
And how can people get adventage of your products and of what you do?
I have 2 major projects I'm working on right now. We just developed the course.. it's called "10-Day Transformation"
And basically every day for 10 days in a row people will receive on their cell phone, on their computer a challenge for the day.
It's about 3 to 5 minutes video and talk about this principle. Whether it's the rule 5, taking action, the power of visualization or whatever might be
And then they get assignment for how to implement that in their life that day
So, it's not just learning, but simulating and applying it to their life so it velcros into their brain, becomes part of their actual way they live their life
And that's free. All you have to do is go to JackCanfield.com/transformation. It will be right there. Everyone can sign up for that and it's free
And then the other thing is we've been developing and now we have around the world the course called Train The Trainer Online Program
And I think now we have graduates in 117 countries that are beginning to teach the success principles
And I said about that rageous goal, breakthrough goal which is a goal that will transform your life and leap your success.
So, for me a few years ago, I set the goal to have 1 million trainers teaching the success principles by the year 2030
And now we have over 3000 in just a few years and now we're starting to train trainers of trainers that can be regional directors in Asia, Africa, and so forth
So, we're basically taking it to a whole new level
You'retaking it exponantially, right?
Yeah, exponantial, there you go.
And so what's happening is really exciting for me. This course now for entrepreneurs who are watching this
What we are finding... the reason I want to train trainers of trainers, speakers and coaches to be able to do this.
But there are business people signing up, CEOs of companies. One guy owns the largest luberyard and hardware store in Canada
And he trained all his workers in this and they trippled their income in one year.
One of construction guys that buys all the stuff from him and build houses, in the first year he doubled his income
And doubled it in the second year after trained all of his staff.
And then it was a women in Dubai named [...] who took our Train The Trainer Program and she trained all the people in her comapny, it's air conditioning company
And in one year they trippled their income and then she went on to win The Dubai Qualuty Award which is really really hard to win in Dubai
In such competitive country with such qualified people. And I have stories.
So, between our Train The Trainer Program which anyone can get certified online by watching these videos and doing the excercises
And it really is transformational. And then also with our course, with our free program 10 Day Challenge
There is one guy wrote me an email about a year ago and the email was about how free 10 day course made me a million dollars
And funny story about that Rafael is he started the course 3 times and never finished it. He is so busy, he is an entrepreneur
He got sick and ended in a hospital for a month. He thought why not just to do that 10 day course
Finally finished it and realized what he had missing, put it into practice and made million dollars based on 2 principles that he learned in that course
So I really encourage everyone to go to JackCanfield.com/transformation. Check out our free course, check out our Train The Trainer Program
I promise you, it is a very minimal investment of time and money. You just go to JackCanfield.com -> Training and events -> Train The Trainer
And we got people all over the world now being certified as Canfield Success Principles Trainers
Wonderful. So, guys dont miss out on this opportunity. Do it today, do it now because this stuff really works. It worked for me and will work for you, for sure
So, thanks Jack so much for your time and I wish you success... you are so successful. I don't know if I should wish you success.
But maybe reaching your great goals. 1 million teachers, if you scale it exponantially, it's doable.
I mean you have just amazing track record and I am the last person who would doubt you'd reach your goals
Thank you very much, Rafael, I appreciate it.
Thank you so much!
