Getting more customers is main idea of business function. What interesting to note, that before you getting more customers hundreds of people pass nearly. It is natural flow, because people have choices and for some reason they not interested in your business. Everywhere same. That way you become more visible to the people around, even if someone not buy your product, it doesn't say about him as he is bad customer, because he can pass information to other people who buy tour product. Think opportunistically. Something we can not control even in our business, for example people around our business. We can only transit our message (business image) to the outside world and getting attention from it (customers). Expend or not expand further in business operations it is our choice and support from the customers should be expected. If you have good idea of business, then over the expansion you will get support from the people around, because they see it and old customer base is good army of supporters. People like to see uniqueness in business. It is grab they attention. If you have strong idea, say it to the world, and your presence will be noticed.
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From @bestnes