When new competitor enters the market it has new fresh formula of strategies to compete. The processes inside of the company always interact with each other creating distinct advantage of the performance. The formula for competitions is , Competition = strategies+processes+network+values of the business. That create business growth. Important to apply all formula values in combinations. How to choose right combination? In the world millions of books, and no one do not teach you how to choose right combination for your business, because only you know your business. So the answer is, you should apply your intuition, knowledge and be responsible for each step of competition. It is good to read variation and probabilities of the competitive possibilities, but never ever they should put into your business purely as you get them from somewhere. As you will find your formula of competition, then customers should increase and your competitors...they will start copy your strategy from you, but they wont imitate, because what you build it is part of your personality and personalities never ever were replaced with other personalities.
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