Communication is essential for business growth. Especially when we want expansion. A lot of opportunities now open for the trade through different channels with different cultures. Business has to represent itself during all levels of communications and deliver consistent message for every nation. Consistency, that what your value of business is. Consistency is main point for people who do not know your business, to try trade with you. Correct channels of communications should be selected for each level of people. Some like tea, some like water, so channels should be different based on the value, otherwise people wont understand your business values. We shift towards globalisation, but still stuck in dogmas, so different channels of communications it is important, because still majority of people do not want to accept other peoples values. If you do not understand other peoples culture, ask questions. Ask more questions if you do not understand something, people will be respecting you more, in same time you will expand mentally to see the world from different point of views. Positivism in communication is essential tool. Build your subject about positive things. Do not discuss negative things, or sensitive things, such as religion, politics and so on. When communication with other culture, do not assume that you can explain something in words...there are a lot of non-verbal signals and hidden meanings behind each sentence.
https://www.bestnes.com/post/business-communications-with-different-cultures