What services or products would increase the value of STEEM?

We need more use cases for STEEM.

Powering up to reward others is NOT enough (I hope that's obvious to everyone at this point).

Speculation on STEEM is minimal because of the above (and the issues with STINC development / communication / marketing / leadership / operations).

What do you think would bring some value to STEEM and give people a REAL reason to want to buy?