1. U.S. investors can buy XRP straight from U.S. dollars. No more waiting for a USD/BTC transfer. No more going to shady exchanges.
2. the digital wallet with debit, credit and automated clearing house capability (ACH) — now allows users to exchange XRP with 34 different currencies, commodities and digital assets.
3. XRP is currently at a point where it has the potential to make one of the fastest gains against Bitcoin compared to other cryptocurrencies. This is made even more attractive by expectations of a Coinbase listing or partnerships with the likes of Amazon or Alibaba which could change the whole scenario rapidly.
4. XRP provides liquidity solutions to financial institutions and has probably the fastest transaction speed of all cryptocurrencies which makes it more stable and immune to big price changes. This could make XRP more attractive to be used as a cryptocurrency for online payments.
5. With every new listing, the XRP ecosystem grows and diversifies, and the pool of liquidity available to users around the world becomes greater. To learn more about how Ripple sources liquidity from XRP for on-demand cross-border payments.
All these news suggests XRP prices can reach as high as $10.00 in 2018.