ADA Token added to Bittrex. Does anyone know anything about this coin?

It looks like ADA got added at 16:00 today October 1st Bittrex time (I assume Pacific Time). I can't really find any info on this coin except its Japanese and possibly ran by a scammer. Why would Bittrex add this no name coin? Maybe because Japan is becoming the leader of volume and licensing 11 exchanges?

Please give me your thoughts on this @boxmining and anyone else who has any idea about this.
Thanks!