We know a lot about the iPhone 7. But just weeks from its release date, it appears Apple has decided to cancel the most powerful, potentially largest and (inevitably) most expensive iPhone the company has ever created…How so? Because according to the usually reliable Mac Otakara: the ‘iPhone 7 Pro’ is no more.In a new report the Japanese site explains that Apple decided there is no need to add a new top of the range model above the iPhone 7 and iPhone 7 Plus. While it will use the ‘iPhone 7’ moniker for the range to avoid customer confusion, after toying with new branding given the range still uses the core iPhone 6 design launched in 2014.
So is one less iPhone 7 model a good thing? I’d argue both yes and no.
On the positive side, having just two iPhone models does keep the range simple and using the ‘iPhone 7’ brand rather than a new iPhone 6 derivative (iPhone 6SE was rumoured) is likely to sound more exciting to potential buyers.
But there are negatives too. For starters the iPhone 7 Pro appeared to be a true no compromise model which also packed a Smart Connector (something seemingly missing from the iPhone 7 Plus) and leaks had suggested a huge 5.8-inch display and OLED panel. All significant differentiators.
So ultimately Apple’s move seems both logical yet a little disappointing to anyone hoping the company would shake things up a bit more. As it stands, the real iPhone revolution starts in 2017.
