We invest in start-ups because the profit glitters and sparkles before our eyes but we forget or too lazy to investigate the chances of new businesses attaining such height. We ruminate on today but egested the future. According to findings, people are afraid of 99% risk as well as 1% risk did. To us, 0% risk is better than x% risk. Successful ones are always with challenges. Ready to climb them up like a ladder and move higher. Though, a blind risk shouldn't be taken at all.
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