Hi @federickbangs

I do not think I have consciously bought any product because of celebrity endorsement. However, perhaps I am not such a fashionable person who closely follows celebrity life.

I do believe though it has worked and your Nike Jordon one is the most famous example. Actually, it is proof that celebrity endorsement works.

Another striking example for me is Nespresso and their use of George Clooney.

In this example, Nespresso are trying to show a particular luxury lifestyle and associated it with their product. The consumer should feel that they can have a taste of luxury lifestyle by consuming their product.

Another great post. Upvoted.