Rebrand Update:
I have been mixing stuff up for the last couple of months. I figured my structure where failing me, because I branded 3 different services under 1 name which made no sense.
With the help of a Life Coach (Darren Danks) I was able to put my life in perspective and understand why my business was working against me.
I started making 3 mind maps instead of one, then I realized I needed 5, because my initial thought was making a "House of Brands" (https://brandstruck.co/blog-post/brand-architecture-part-1-difference-branded-house-house-brands/)
1 mindmap for my organization.
1 mindmap for my agency.
1 mindmap for my personal brand.
1 mindmap for my community.
1 mindmap for my music.
It totally changed my entire worldview. Instead of having to narrow down ICA's and values, I could use multiple different ones.
Here's an example of content themes for all the different ones.
ORGANIZATION
"Lead the way into the unknown."
"Create changes to empower generations to come.
"A responsibility to use our influence for good."
"Awareness to mental resilience."
"The war against ourselves."
As you can see these are big important topics that we need to talk about it is stuff I am passionate about, so it doesn't make sense yo have it related to my coaching.
AGENCY
"Why you don't want everyone in your funnel."
"How to utilize multi-level funnels."
"Customer-first branded eco-systems."
"Winners don't know why they win."
"The needed fuse of sales and marketing."
This one is more company centric, and doesn't help the world as much, but rather my clients.
COMMUNITY
"The robots will take your job - why it's good."
"Growing up in an outdated society."
"The NEW customer profile."
"Stream the future in your head."
"When you have fun, you make more money."
This one is based on that millenials and Gen Z are different than older generations. Society needs to keep up, and using old ways of interaction won't do it anymore.
PERSONAL BRAND
"We're modern vikings"
"Unblock your superpower"
"Our flaws is the magic that sets us apart."
"Self-efficacy is the key to success."
"The evolution of manliness."
This one is based on my opinions and experiences. It doesn't connect that much to my past, as I don't like to recall the past. I won't let the past define who I am and what I can become.
MUSIC
"Music that heals."
"Increasing your vibrational frequency."
"A language that connect across borders."
"Death is inevitable, music is eternal."
"The way I express emotions."
This one is really deep, but I knew I need to define my music. Musicians are those people remember, because they inspire us, help us through dark times, and can help us realize our potential. I want to be one of those.
Some questions you might have:
Q: This seems too much.
A: My life is business, it's already there, might as well categorize it and create some guidelines.
Q: How are you gonna manage 5 brands?
A: The organization will sum up highlights from the other once a month.
The agency will be all about facts, case studies etc, it just need a social presence.
My music-alias will only be updated when I make music.
The community will have the most organized stuff, because our tribe is the vibe we give to the world.
The personal will be more spontaneous, and how I connect with people in other communities.
Everything I've done this year, suddenly made sense.
I started working on my music in 2017.
My organization in January.
Agency in March.
Community in May.
Personal brand in June.
It's a full circle, I know exactly what to do. How to do it. Now it's just execution 馃槏
