product placement
reports pointed out, the video was not marked on Youtube as “including paid promotion”, and there is also no mention in its description that it is part of the campaign for which the NBP paid. The material paid for by NBP was also published on the Polish Planeta Faktów channel on Youtube. Furthermore, judging by the quality of the content, its distribution channels and its creators, the smear campaign appears to target young kids.After one individual sent a question to the NBP about campaigns financed by the central bank, the NBP replied in a letter dated 9 February and admitted that it “carried out a campaign on the issue of virtual currencies in social media.” As mentioned above, the campaign cost 91,200 PLN worth about $27,000 in taxpayers’ money. In addition to Google Ireland (which owns Youtube) and Facebook Ireland, its beneficiaries were Gamellon, a Polish Youtube partner network focused on gaming channels.
