COUPONONE (COUPONS ON THE BLOCKCHAIN USING SMART CONTRACTS)
How to use blockchain in a new retail era: Coupon.One is creating a decentralized e-commerce marketing platform.
In a new retail era, countless businesses have to catch the carriage of information, a variety of e-commerce APPs, promotional SMS and e-mail often make consumers overwhelmed. High time costs make consumers unwilling to pay attention to small promotions and sharp profits will often make the enterprise overwhelmed.
In addition to this the proliferation of false promotions and induced fraud, the lack of normative marketing activities, low transparency; post-consumer points can not be redeemed, the phenomenon of isolated islands of value; user data abuse and unauthorized sales, a customer to customer (C2C) e-coupon platform is lacking.
Coupon.One wants to break the deadlock above and use blockchain technology to provide businesses and consumers with solutions to improve the entire industry chain through decentralized coupon distribution systems, points systems and marketing rules.
Why decentralized?
At present, many coupons are limited by the merchants to set various conditions to use this is particularly serious on a small platform. The user is holding coupons with great efforts but can not enjoy the discount, which is a business-to-user deceptive marketing, decentralized coupons can use the smart contract model to ensure that coupons are truly available to prevent business fraud behavior. In addition, Coupon.One trading platform enables free flow of coupons and points, maximizing the value of them.
For the coupon platform, the traditional platform bundled with the interests of the e-commerce platform, on the one hand to get more valuable coupons, on the other hand to the export of traffic objects charge fees, indirectly damaged the interests of customers and businesses.
What can Coupon.One do?
The goal of Coupon.One is to create a decentralized e-commerce coupon ecosystem.
Create a decentralized point systems platform that offers remittance services for points.
Return ownership of data to users.
Provide electronic discounts that can be copied without any traceability history tokens to avoid merchants by spamming coupons and spending points.
In addition, Coupon.One will also create a decentralized C2C (customer to customer) coupon points trading platform that maximizes the value of unused coupon points, as well as enabling users who genuinely need coupons and points to get a good shopping experience.
Through the above measures, Coupon.One will track the historical price of goods, eliminate disguised fraud and conduct real-time coupon tracking in order to tap the potential value.
Additionally, the coupon system is based on smart contracts so will ensure the value of the coupons, while the decentralized trading platform will allow coupon points to flow freely.
Ethereum links the world’s Token through smart contracts, while Coupon links e-commerce coupon points to issuers. Merchants register on the Coupon.One platform, issue e-coupons and points and e-coupons based on Coupon.One will be transparent with data traceability, anti-cheating and cross-platform transaction flow.
Team can be perfectly controlled?
Coupon.One team is an international team including members form the front-line Internet e-commerce platform, has a wealth of coupon business and technical experience but it also includes the chain of front-line product managers and developers:
Mark Zong
The former system architect from the PRIME member points coupon system of the Amazon e-commerce platform. He was responsible for the design of the points and vouchers technology framework. He later completed the joint venture to open 51 rebate sites, led Coupon One APP users to reach 10 million and the annual profit to reach 35 million. He withdrew after the project had been marketed as a listed company.
Deniel Payton
The former senior research engineer of Amazon headquarters in Seattle, USA. He was responsible for the project of Ecoupons, a global merchant of Amazon, which uses data tracking module design and point exchange system, to co-found projects such as Groupon and Coupon One app. He successfully achieved project profit and quitted upon mergers and acquisitions.
Palamit Singh
The former software engineer of the US well-known e-commerce site Zappods.com. He was responsible for the structural design of the e-commerce platform and the offline logistic and storage application. He became responsible for the global Prime member points management system followed by the merge and acquisition of Zappods into Amazon.
Lei Ding
The head of the PayPal Global Consumer Data Science department; Chief Financial Officer of Baidu Financial, and other senior positions within different corporate. Through a series of artificial intelligence and personalized products, Dr. Ding has greatly enhanced the consumption experience of e-commerce, consumer and financial users. Dr. Ding led the team to invest and practice in blockchain technologies and products.
Tony Zhu
Senior manager of the Jingdong Mall wireless business. He was responsible for the product development and design of the Jingdong Mall App. He is familiar with the planning of the e-commerce coupon business process. After joining Huawei, he was in charge of the development and operation of overseas e-commerce platforms.
Tony Zhang
Doctor of computer science at the Georgia Institute of Technology, and the senior researcher of parallel computing direction at the IBM Institute. He later joined Google to become an early staff responsible for search engine optimization and the development of the adwords advertising system. He began to study cryptocurrency and blockchain technology in 2010.
Billy Wen
HighVison Fund Partner and former IBM senior technical advisor in the industry. He worked in the research and development department of China Mobile Telecom to develop the wireless value reward data management system and founded HighVision Fund to invest in the early network project, encouraging the application of blockchain in the e-commerce field.
Bin Duan
Partner of the Le Tour Fund and a former vice president of the Qingke Investment Group. He later became the partner of the Le Tour Fund and is now responsible for the investment projects in the field of network entertainment industry, catalyzes the early network projects, helps the team with commercial operation, and leads the layout of blockbuster investment and financing of the Le Tour fund projects.
Kun Zhang
Partner of Blue policy consultation and a former senior manager of the investment and demanders division at the Deloitte consulting. He oversaw the financing and reorganization business of the network industry investment, but later involved in the establishment of blue strategy advice and domestic deficit network large-scale trafficking transactions.
David Liang
TMM founder / senior blockchain division, Blockchain senior investors, a well-known currency data analyzer, and a blockchain presenter and investor. He established TMM in China in 2017, and the technology has been widely approved by a vast majority of investors. He is also a project consultant and oversea expert for EtherDelta.
Value logic of CPU
In the future, Coupon.One Tokens (CPUs) will enable value-added features such as custom coupons, coupons and merchant points transactions, data purchase, data analytics services and transparent marketing.
At the same time, Coupon.One will provide smart contract stores for users and ordinary merchants, enabling smart contract developers to develop smart contracts that meet the business or user requirements and get paid.
Mall will use the CPU to pay, the user needs to provide a prepaid fee, the smart contract is deployed in the chain after receiving confirmation, the system will perform the liquidation process. There is 3% of the transaction fee that will be the platform fee. The entire process of liquidation, settlement is based on smart contract of Coupon.One.
In addition, the platform will access the major chain stores businesses. After the merchants settled in, it leveraged the platform and user base of merchants to quickly expand the audiences of Coupon.One to enhance the frequency of issuance and use of the coupons. When the platform’s service capabilities are recognized, the value of the CPU can be expanded to allow consumers to hold more CPUs for more services.
During the service of partners and users at the same time, rapidly training users in the consumption process of using CPU habits. Due to the commercial universality of the discount chain platform, the CPU can cover a wide range of consumption scenarios, bring more business cooperation to the chain. In addition, the demand for CPU will also increase simultaneously, thus further pushing up the price of CPU.
Coupon.One is committed to creating a decentralized e-commerce marketing platform with the application of blockchain technology.
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