How to write Powerful Email subject lines for Killer Open Rates
Writing on email marketing is something which I love, because email marketing has accounted for 90% of the revenue which I have earned in last 1 year. So it is extremely valuable.Not only is it cheaper than traditional modes of marketing, it is also more effective since you are communicating directly with your target audience.However, most Internet marketers face a common struggle – getting people to actually open the e-mail in their inbox. It is a very relevant concern for you since you will get paid only when the recipients will open the email and click on the link in the email.To use this seemingly simple email marketing effectively, it is not only important to create an impactful email with strong content, but also an equally compelling email subject lines that ensures that the recipient actually opens the email. So if you fail to hit the bulls eye with the email subject line, the email content is no good since no one will end up reading it.Like any type of marketing, there can be many permutations and combinations of what you write and how you write to the receiver. The key for you is to accomplish the following from your email marketing campaign:
All these 4 aspects are really important for your email marketing success. Though, I will keep this article limited to its objective i.e ‘Getting more Open Rates’ with Powerful Email Subject Lines.Having said this, in this article I will help you on how to accomplish this with ease. There are various aspects to this and we have listed them below.An average person is said to spend only 8 seconds on an e-mail, so just think of how long you have to convince him to open that mail simply by reading your subject line!! Probably less than 2 seconds!!
The most successful internet marketing campaign in recent times was done by US President Barack Obama for his presidential election in 2008 and 2012. The major focus was on social media and internet marketing with e-mail marketing proved out to be the most effective form of fundraising for them.Believe this – his fundraising mails raised a whopping $690 million with a particular subject line that attracted $2.6 million on its own. This is the power of a strong subject line.[Simple Takeaway – An email’s subject line purpose is to get maximum opens. Maximum Opens + Strong content = Maximum Revenue]
I will breakdown various types of subject lines into 4 broad categories:Type 1 – Blind subjectsBlind subject lines are those that do not have any connection with the main e-mail. This is just a subject that has the power to deliver a shock and awe moment to the reader, which makes him curious and compels him to open the e-mail.Your mail goal here is to make consumers curious. It is this curiosity that gnaws them internally and compels them to open your mail. Sometimes, even controversial subject lines work for you, as they are successful in getting the reader’s attention.Negative email subject lines also have a higher open rate. Here are some examples of well written negative email subject lines
Once he/ she opens the mail, you can give a short introduction about why you have given them such a subject and then mention how your mail connects with the call to action/ click button/ clickable link mentioned.Type 2 – Highlighting benefitsYour subject lines should clearly specify the benefit that the recipient would get if he reads your mail. This is most suitable when you are confident that you’re sending the mail to the right target group who would be interested in your product/mail for sure.
But remember, this kind of a subject line works like a double edged sword. If your mail reaches a person who is not interested in the product, you could get blocked by him/her instantly!Writing email subject lines like:
These are examples of how email subject lines can help catch the reader’s attention and prod them to open the mail. Type 3 – UrgencySubject lines that call on you to act immediately due to a certain deadline or a pressing target are classified under these.These subject lines are most suitable for someone who has not been responding or opening your mails for quite some time or to ensure that some stock clearance can be done immediately.The message, though, is crystal clear that the offers and the conditions mentioned in the mail are time bound and cannot be expected after a certain period of time.Email Subject Lines like:
These are email subject lines that usually get the reader to act immediately and open the email.A word of caution here… Do not send a mail about an offer that is not limited for the period you claim it to be. Sending fake claims is the last thing you want to do and it is sure to get you blocked. Also, when you send out offers, be doubly sure that the person who receives would have some interest in it. If you do not follow these ground rules, you are bound to increase your complaint rate. Type 4 – CredibilityBy adding a proof of credibility, you just made your mail an authentically marketed product that people will not hesitate to open.To do so, you can use such phrases to the subject line:
By adding a stamp of approval to your product or company in the email, you are legitimizing it. People will know that they are getting a product/service that has been successful and has received numerous citations for its benefits. This is one of the best email subject lines to use, but getting a credible person/ organization to endorse can be difficult.
In addition to the types of subject lines mentioned above, here are some additional guidelines that can help you nail the perfect subject line that can assure you of a higher mail open rate:
@noreply mails are far too many and it’s the first thing that prompts a user to delete your mail.While concluding this post, I would just like to highlight a fact that is overlooked many times. The articles and blog posts that you read online usually stem from the experiences of the internet marketers who have written them. Since the experiences could vary from person to person, it is important to see how these strategies fit in your situation and apply them accordingly. So you can get the best results from your email marketing efforts and maximize your gains.P.S – I will credit all my Success + Learnings of Email Marketing to a Course called Email Domination by Anthony Morrison. If you wish to Learn to do Email Marketing in a proper way then you should also enrol in the course and learn. Leave your Comments below if you liked the Content
