It is a marketing tool and it offers a fast, cost effective, flexible and highly controllable format. Ian be developed quickly, tested, and revised on the fly.
The advantages of using email-marketing:
Cost saving
Quick response cycle
Generate revenues
Effective medium and measurable results
Build customer relations
Elements of an email:
Targeted recipient
Recognisable sender
Concise and compelling subject line
Proper content and conversational
Business info / references
Reason to target email-marketing: