Now let me start this article by making something clear to you,what I am about to say has been used by advertisers for years and years for getting more sales,when it comes methods of marketing especially in a country like India, the most powerful tool is to use the emotions of a consumer.
Being a very old technique does not mean that it's not effective anymore moreover it is proven to be better performing than any other methodologies.
Let us say that a company decides to sell a fairness cream, the company will show how a person was not getting any girlfriend's because he is dark and ugly, and how this fairness cream helped him to get the face and life he always wanted.This simple concept if well executed EXPLOITS the mind of lot of people, for a better understanding of this concept , 
"If 'Happiness' Were To Be Sold, How Much Would It Cost? ",So do checkout that.
Now new and new techniques in the field of marketing emerges every year, these new techniques analyses the consumer mindset and develops the most innovative technique which will get a sale.And the recent trend is to exploit the TRUST.
Let me make it clear by taking an example.
A company has some digital product and is offering referral commission to anyone who will get them a sale,if someone wanted to make money all they have to do is to recommend this product to someone else,say their friends and the trust in that friendship is exploited, but what is wring with that you may say, after all its a win-win situation right?? ....
Well in most cases the products will be really bad and these things may cause problems within the friendship.
So let me tell you something and conclude the post, no matter what you see and hear before making a choice do think to yourself and be wise, always remember happiness cannot be bought with money.
